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Show Results For
- All HBS Web
(5,631)
- People (24)
- News (1,695)
- Research (2,623)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,680)
- Article
The Entrepreneurial M-Form: Strategic Integration in Global Media Firms
By: T. R. Eisenmann and J. L. Bower
Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
year) and EC (second year) who share a passion for film or may be pursuing careers in the industry. Our annual conference will bring the greater Harvard community—students, faculty, and alumni—together with... View Details
- 30 Nov 2009
- News
Can Europe Rescue Media Biz, And If So, Can the U.S. Do It, Too?
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
- 2007
- Book
Masters of Illusion: American Leadership in the Media Age
By: Steven Rosefielde and D. Quinn Mills
Rosefielde, Steven, and D. Quinn Mills. Masters of Illusion: American Leadership in the Media Age. New York: Cambridge University Press, 2007.
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- October 21, 2012
- Article
Social Media is a Thorny Issue in the U.S.
By: Robert C. Pozen and Theresa Hamacher
- June 2015
- Case
Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
By: Christopher Marquis, Qi Li and Ying Zhang
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the... View Details
Marquis, Christopher, Qi Li, and Ying Zhang. "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market." Harvard Business School Case 415-081, June 2015.
- Web
2.1.3 Classroom Recording, Photography & Social Media | MBA
2.1.3 Classroom Recording, Photography & Social Media The case and field methods, the hallmark pedagogies of Harvard Business School, are rooted in candid classroom discussion, relying on the open exchange... View Details
- Research Summary
Convergence of Media & Technology: Long-tail vs. Large body
What is the empirical relationship between preferences and technology adoption? Focus on information search & technology. Joint work with Bharat Anand View Details
- 2008
- Case
The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (A)
By: Vijay Govindarajan and Chris Trimble
Govindarajan, Vijay, and Chris Trimble. "The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (A)." 2008. (Case No. 2-0034.)
- 2008
- Case
The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (B)
By: Vijay Govindarajan and Chris Trimble
Govindarajan, Vijay, and Chris Trimble. "The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (B)." 2008. (Case No. 2-0035.)
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a... View Details
Keywords: by John Deighton
- February 2012 (Revised September 2014)
- Case
Variety: Taking the Biz Overseas
By: Mukti Khaire
Keywords: Publishing; Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Khaire, Mukti. "Variety: Taking the Biz Overseas." Harvard Business School Case 812-111, February 2012. (Revised September 2014.)
- 27 Aug 2020
- Other Presentation
How Social Media Can Kill or Enhance Your Deals
By: David A. Lax, James K. Sebenius and Ben Cook
Lax, David A., James K. Sebenius, and Ben Cook. "How Social Media Can Kill or Enhance Your Deals." Part 1, New Rules for Negotiators, Lax Sebenius LLC, August 27, 2020.
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
- Article
What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media
By: Himabindu Lakkaraju, Julian McAuley and Jure Leskovec
Lakkaraju, Himabindu, Julian McAuley, and Jure Leskovec. "What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media." Proceedings of the International AAAI Conference on Weblogs and Social Media 7th (2013).
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop... View Details
- 21 Apr 2016
- News