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  • All HBS Web  (5,631)
    • People  (24)
    • News  (1,695)
    • Research  (2,623)
    • Events  (46)
    • Multimedia  (69)
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Show Results For

  • All HBS Web  (5,631)
    • People  (24)
    • News  (1,695)
    • Research  (2,623)
    • Events  (46)
    • Multimedia  (69)
  • Faculty Publications  (1,681)
← Page 12 of 5,631 Results →
  • 21 Sep 2009
  • News

Harvard Business School Program To Help Media Executives Identify Growth Opportunities In Rapidly Changing Industry

  • February 2012 (Revised September 2014)
  • Case

Variety: Taking the Biz Overseas

By: Mukti Khaire
Keywords: Publishing; Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Citation
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Khaire, Mukti. "Variety: Taking the Biz Overseas." Harvard Business School Case 812-111, February 2012. (Revised September 2014.)
  • 23 Nov 2016
  • News

How Focusing on Content Leads the Media Astray

  • August 1990
  • Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser
Keywords: Advertising; Media; Strategy; Food and Beverage Industry
Citation
Find at Harvard
Related
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
  • 2008
  • Case

The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (A)

By: Vijay Govindarajan and Chris Trimble
Citation
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Govindarajan, Vijay, and Chris Trimble. "The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (A)." 2008. (Case No. 2-0034.)
  • 2008
  • Case

The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (B)

By: Vijay Govindarajan and Chris Trimble
Citation
Related
Govindarajan, Vijay, and Chris Trimble. "The Thomson Corporation in the Legal Publishing Market: Expanding the Value Proposition (B)." 2008. (Case No. 2-0035.)
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a... View Details
Keywords: by John Deighton
  • Research Summary

Convergence of Media & Technology: Long-tail vs. Large body

What is the empirical relationship between preferences and technology adoption? Focus on information search & technology. Joint work with Bharat Anand View Details
  • October 21, 2012
  • Article

Social Media is a Thorny Issue in the U.S.

By: Robert C. Pozen and Theresa Hamacher
Citation
Related
Pozen, Robert C., and Theresa Hamacher. "Social Media is a Thorny Issue in the U.S." FT.com (October 21, 2012).
  • Article

What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media

By: Himabindu Lakkaraju, Julian McAuley and Jure Leskovec
Citation
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Lakkaraju, Himabindu, Julian McAuley, and Jure Leskovec. "What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media." Proceedings of the International AAAI Conference on Weblogs and Social Media 7th (2013).
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Citation
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Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
  • 30 Nov 2009
  • News

Can Europe Rescue Media Biz, And If So, Can the U.S. Do It, Too?

  • 27 Aug 2020
  • Other Presentation

How Social Media Can Kill or Enhance Your Deals

By: David A. Lax, James K. Sebenius and Ben Cook
Citation
Related
Lax, David A., James K. Sebenius, and Ben Cook. "How Social Media Can Kill or Enhance Your Deals." Part 1, New Rules for Negotiators, Lax Sebenius LLC, August 27, 2020.
  • 2007
  • Book

Masters of Illusion: American Leadership in the Media Age

By: Steven Rosefielde and D. Quinn Mills
Keywords: Leadership; Media; United States
Citation
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Rosefielde, Steven, and D. Quinn Mills. Masters of Illusion: American Leadership in the Media Age. New York: Cambridge University Press, 2007.
  • Web

2.1.3 Classroom Recording, Photography & Social Media | MBA

2.1.3 Classroom Recording, Photography & Social Media The case and field methods, the hallmark pedagogies of Harvard Business School, are rooted in candid classroom discussion, relying on the open exchange... View Details
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 10 Apr 2021
  • News

Trump's Plan to Start His Own Social Media Platform Is Doomed to Failure, Say Experts

  • June 2015
  • Case

Fei Ni Mo Shu (You are the One) and the Chinese Employment Market

By: Christopher Marquis, Qi Li and Ying Zhang
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the... View Details
Keywords: China; Media; Employment; Education; Media and Broadcasting Industry; Beijing
Citation
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Marquis, Christopher, Qi Li, and Ying Zhang. "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market." Harvard Business School Case 415-081, June 2015.
  • 24 Apr 2014
  • News

A wild ride from adventure travel to social media marketing

When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop... View Details
  • 21 Apr 2016
  • News

Online Media Is Tested When Social Platforms Come to Town

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