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- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
about world poverty. They want to move social marketing beyond mere sales and promotion. They insist that eliminating poverty requires all the complex skills the marketing profession can bring to bear. In this interview with HBS Working Knowledge senior editor View Details
Keywords: by Martha Lagace
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
says. Adds Størmer, "There are probably business benefits in relying on radical simplicity to free and empower employees in a similar way." Our e-mail Q&A follows. Martha Lagace: Miles Davis defied the critics who thought he... View Details
- 24 Jun 2002
- Research & Ideas
Four Keys of Enduring Success: How High Achievers Win
Think of Rupert Murdoch, Al "Chainsaw" Dunlop, and Madonna. They're talented. They're shrewd. Now, are they successful? Or, as HBS professor Howard H. Stevenson framed the question at a recent presentation for alumni, would you really want to be these people?... View Details
Keywords: by Martha Lagace
- 06 Mar 2020
- Book
A Great Teacher's Lessons for Leading
Heart: One Professor’s Journey to Inspire by Thomas J. DeLong. Copyright 2020 Thomas J. DeLong. All rights reserved. About the Author Martha Lagace is a Boston-based writer for Harvard Business School... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
As the daughter of newly freed slaves on a Louisiana plantation, Sarah Breedlove's prospects at birth in 1867 foretold grinding poverty and toil. Over time, she graduated from the cotton fields to the washtub, marrying at the age of 14 and giving birth 3 years later to... View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
adoption, participants are no better than others. Little evidence suggests that adopting such programs leads participants to improve faster, says Toffel. Government-initiated programs, however, show more mixed results. Toffel met with HBS Working Knowledge to discuss... View Details
Keywords: by Martha Lagace
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
chronicles the brand's origins, life experiences, and evolution over time in a selectively constructed story." Keinan recently participated in an e-mail interview about the research and its importance for marketing strategies. Martha... View Details
Keywords: by Martha Lagace
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
by seeing the world as it really is, rather than in idealized terms." Ghemawat explained more via e-mail with HBS Working Knowledge. Martha Lagace: The subtitle of your book is "Crossing Borders in a World Where Differences... View Details
Keywords: by Martha Lagace
- 07 Aug 2019
- Research & Ideas
Big Infrastructure May Not Always Produce Big Benefits
districts had above-average financial development. But, that’s an example of how one might imagine that there are complements between infrastructure spending and making financing available. About the Author Martha View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
and operations. Martha Lagace: What particular issues around execution need to be better addressed in business? Robert Kaplan: There are two key issues. First is leadership. Without strong visionary leadership, no strategy will be... View Details
Keywords: by Martha Lagace
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
e-mail Q&A with HBS Working Knowledge. (An excerpt follows from his new book, 7 Lessons for Leading in Crisis.) Martha Lagace: What leadership gaps do you see today in business and society? Bill George: I wrote 7 Lessons for Leading... View Details
Keywords: by Martha Lagace
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
Whether their mission is to protect wildlife, help disabled people, or offer financial services in developing countries, nonprofit organizations often believe they need to grow big before they can achieve significant social impact. HBS professor Jane Wei-Skillern has... View Details
Keywords: by Martha Lagace
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari Narayandas. A "must-do"... View Details
Keywords: by Martha Lagace
- 04 Feb 2013
- Research & Ideas
Are the Big Four Audit Firms Too Big to Fail?
Are auditors becoming too big to fail? For over a decade, there have been articles and op-eds in the popular and business press arguing that the auditing industry, currently dominated by Deloitte & Touche, Ernst & Young, KPMG, and PwC, is a tightening... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
to support these sets of well-meaning folks who are trying to do the right thing." Tufano was invited to describe his work for HBS Working Knowledge. Martha Lagace: How did you get interested in studying different vehicles for savings?... View Details
- 10 Nov 2003
- Research & Ideas
A Fast Start on Your New Job
What are the first things you should do in your new post? In this e-mail Q&A, Michael Watkins offers strategies that he researched while preparing his new book, The First 90 Days: Critical Success Strategies for New Leaders at All Levels (HBS Press, 2003). View Details
Keywords: by Martha Lagace
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
star players as well as their managers. Groysberg and Lee explained more in this interview with HBS Working Knowledge. Martha Lagace: Let's begin with the key question you ask in your paper: Who "owns" top performance:... View Details
Keywords: by Martha Lagace
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details
Keywords: by Martha Lagace
- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
therefore facilitates implementation," says Roberto, who teaches in the School's General Management unit. An e-mail interview with HBS Working Knowledge follows. Martha Lagace: Why should a leader be concerned when he or she hears... View Details
Keywords: by Martha Lagace
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Knowledge senior editor Martha Lagace, Deighton explains how it continues to carve out territory in the marketplace.Lagace: Were you surprised that Webvan failed? Deighton: No. The purpose of writing the case was to have classes explore... View Details