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  • 18 Nov 2024
  • Video

Interdisciplinary Research in Marketing

  • 11 Apr 2013
  • Working Paper Summaries

Managers and Market Capitalism

Keywords: by Rebecca Henderson & Karthik Ramanna
  • 2021
  • Working Paper

The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s

By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details
Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union
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  • 04 Feb 2015
  • Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright
  • September 1995
  • Article

Marketing Turnarounds

By: R. J. Dolan
Related
  • 1993
  • Book

Marketing Management

By: R. J. Dolan
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  • March 2003
  • Article

Experiential Marketing

By: J. Quelch
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  • 21 Jul 2009
  • News

Marketing Pose

  • Fast Answer

Market Perspectives

Where can I find resources for my paper or project? Sources for U.S. Economic Data Economic Reports Literature and article resources: Academic Search Premier - a multi-disciplinary database that provides access to full text material from over 8,000 journals. ... View Details
  • Research Summary

Drivers of market entry

In this paper, I look at the selection of markets for entry. Specifically, regulation in the US pharmaceutical industry allows generic firms to try and enter the market prior to the expiration of patents. This work aims to understand what drives market entry,... View Details
  • July 1988 (Revised October 1992)
  • Exercise

Sellars' Market

By: David E. Bell
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details
Keywords: Marketing
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  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
Keywords: by John Quelch; Retail
  • Article

Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach

By: K. A. Froot and Jeremy Stein
Keywords: Corporate Finance; Market Imperfections; Foreign Direct Investment; Markets; Financial Instruments; Asset Pricing
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  • April 1996 (Revised December 2011)
  • Background Note

Responding to Market Failures

Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details
Keywords: Management; Corporate Social Responsibility and Impact
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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for... View Details
Keywords: by Dina Gerdeman
  • February 2007 (Revised June 2007)
  • Background Note

Brazilian Real Estate Market

By: Nicolas P. Retsinas and Luke Ingles
From the late 1990s to 2004, Brazil had a reputation as a burgeoning market for foreign investment across many asset classes. Classified as one of the top emerging markets by Goldman Sachs' BRIC (Brazil, Russia, India, and China) Reports, the country has exhibited... View Details
Keywords: Markets; Property; Brazil
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  • 01 Jun 1996
  • News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • February 2006 (Revised September 2007)
  • Background Note

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
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  • Article

Foreseeing Marketing

By: R. Deshpande
Keywords: Forecasting and Prediction; Marketing
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  • 2014
  • Other Teaching and Training Material

Marketing Reading: Customer Management

By: Sunil Gupta
This Reading on customer management sheds light on how companies should evaluate and manage their customers in order to grow profitably. Customer management allows marketing managers to inform investment decisions by drilling down into each customer's profitability or... View Details
Keywords: Customer Acquisition; Customer Churn; Customer Profitability Analysis; Customer Retention; Firm Value; Organizational Structure
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