Publications

December 1998
Background Note

Note on Low-Tech Marketing Math

By: Robert J. Dolan

Describes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships. View Details

Keywords: Mathematical Methods; Finance

1978
Article

Perceptions of Unfair Marketing Practices: Consumerism Implications

By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé

Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details

Keywords: Ethics; Consumer Behavior; Marketing

Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga

This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details

Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory

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July 2008 (Revised May 2009)
Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

Teaching Note for 2510 View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels

October 2005 (Revised January 2009)
Background Note

Corporate Valuation and Market Multiples

By: Timothy A. Luehrman

Provides a basic introduction to the use of market multiples for business valuation. Explains the method's reliance on the Law of One Price, sets forth the basic steps for using the method, and reviews some practical issues arising in its application. View Details

Keywords: Business Ventures; Price; Market Transactions; Mathematical Methods; Valuation

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier... View Details

Keywords: Dina Gerdeman

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details

Keywords: Sean Silverthorne

2009
Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl

Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details

Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

you may not be able to learn anywhere else," says Alvin E. Roth, a professor in the Negotiation, Organizations & Markets (NOM) Unit at HBS and a longtime champion of experimental economics. For example, to track how viewers watch... View Details

Keywords: by Carmen Nobel

2002
Other Unpublished Work

Clusters of Innovation Initiative: Research Triangle

By: Michael E. Porter

This regional report examines the composition and performance of the Research Triangle regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; North Carolina

Web

Faculty & Research - Health Care

Faculty & Research Health Minute: An Introduction to Faculty Research More Videos Professor Raffaella Sadun on Improving Care in Hospitals More Videos Professor John Beshears on how the nudge movement can... View Details

03 Nov 2015
News

Marketers Should Pay Attention to fMRI

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

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01 Jun 2022
News

Research Brief: Weatherproofing Renewables

Colombian energy firms manage frequent fluctuations in the weather by diversifying their energy sources: During the dry season, when the cost of hydropower can increase as much as tenfold, firms increase their reliance on fossil fuels. The substitution allows View Details

Keywords: Jen McFarland Flint; Electric Power Generation, Transmission, Distribution; Utilities

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention