Marketing Plan - Publications - Faculty & Research

02 Jan 2014
News

The Power to Change

by Ralph Ranalli Talking about his ambitious plans to create a safer, cleaner type of nuclear power plant, Russell Wilcox says, quite matter-of-factly, that he was "looking for a project that would have an impact on the world." There... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

01 Jun 2014
News

FIELD 2 in Accra

important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

01 Jun 2016
News

Rethinking Housing in the Motor City

single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details

Keywords: April White

01 Sep 2017
News

In My Humble Opinion: Career Peak

Stroeer left her job as a consultant in 2015 and converted a van to live out of as she ran, climbed, and hiked through the backcountry, she didn’t plan on turning her lifestyle into a one-woman business. But, she says, “I realized very... View Details

Keywords: April White

01 Sep 2008
News

The Business Environment in the 21st century

The business leaders surveyed for the colloquium suggested several ways in which business schools generally, and HBS in particular, could play a role. They included research and thought leadership on major challenges to capitalism; scenario View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

02 Sep 2021
News

Elevating Ethiopian Entrepreneurs

on the country overall. “And we really understood why companies weren't scaling, and why they weren't growing, and why people were actually having trouble even starting businesses. So we provide a suite of services to any company that we start, anything from business... View Details

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details

Keywords: Technical and Trade Schools; Educational Services

01 Jun 2004
News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: Julia Hanna; luxury; Retail Trade

21 Oct 2010
News

Hell? Maybe Not.

making a particularly strong showing.) For Ramaswamy, prepping has involved reading up on market activity, putting in time at the Bloomberg terminals, and asking sectionmates to help talk her through tricky interview questions. “It... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

22 Jul 2019
News

A Way Forward for Women

student of organizational culture and inclusion, Benko says there’s no magic formula. “The market for public and private board seats is seemingly the most inefficient market I have witnessed. For so long it... View Details

Keywords: Jill Radsken

15 Jun 2021
News

HBS Addresses Racial Equity

the Racial Equity Plan (REP), which was developed last summer by members of the Dean’s Anti-Racism Task Force and launched in September. “There always have been people dedicated to diversity, equity, and inclusion at HBS, and the new... View Details

Keywords: Jennifer Gillespie

01 Sep 2017
News

A Jolt for the African Coffee Industry

African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

01 Oct 1999
News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details

Keywords: Janine Brunell Looker

01 Apr 2001
News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

more competitive market for Chinese-language media. Lai plans to invest $15.5 million to publish a new Mandarin-language magazine, which he predicts will overshadow his Hong Kong readership in five years.... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

09 Feb 2011
News

Still Shining through Florida's Clouds

Developer David Lucas (MBA '71) has won a reputation as a generous philanthropist. Along with homeowners, developers in Florida’s Gulf Coast real-estate market have been hit hard by the recession. David Lucas (MBA ’71) has been riding out... View Details

Keywords: Real Estate

01 Dec 2004
News

Japanese Connection

never planned to find himself at the center of a niche market in career counseling for Japanese immigrants. “I really fell into it. But the more I do it, the more I think I’m on to something,” he says. “One... View Details

Keywords: Margie Kelley; Arts, Sports, Language, Driving, and Other Schools; Educational Services

17 Apr 2014
News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study... View Details

11 Mar 2020
News

Making It Rain

weather services. “This market is not very innovative, and it’s one of the last industries where governments still lead the technology,” Elkabetz says. Most of the industry relies on data from three public sources: staffed weather... View Details

Keywords: Lisa Scanlon Mogolov

01 Dec 2019
News

The Race Against Resistance

with the rise of antibiotic-resistant superbugs. “We are approaching a cliff,” says Anna Diaz Triola (MBA 2000), vice president of marketing at Summit Therapeutics in Cambridge, Massachusetts, which is part of a cohort of small pharma... View Details