Publications

January 1999 (Revised July 2003)
Case

Shady Trail

By: Arthur I Segel

Holt Lunsford was intrigued by the packet of papers that lay in front of him. The papers comprised a brochure that Lonestar Bank had put together in an effort to sell the Shady Trail Distribution Center in Dallas, Texas. Shady Hill was a five-year-old,... View Details

Keywords: Investment; Acquisition; Buildings and Facilities; Property; Partners and Partnerships; Decision Choices and Conditions; Distribution Industry; Real Estate Industry; Texas

October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details

Keywords: by Julia Austin

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

supply chain profitability in emerging markets and understand the impact of e-intermediaries. Academic / Practical Relevance: In practice, much attention has been given to e-intermediaries, and they have often been touted as for-profit... View Details

Keywords: Sean Silverthorne

November 2006 (Revised March 2012)
Case

Clocky: The Runaway Alarm Clock

By: Elie Ofek and Eliot Sherman

Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from... View Details

Keywords: Management; Product Positioning; Partners and Partnerships; Production; Marketing Strategy; Media; Entrepreneurship; Independent Innovation and Invention; Product Launch

11 Dec 2012
First Look

First Look: Dec. 11

and Efficiency in the Market for IP Addresses Authors:Edelman, Benjamin, and Michael Schwarz Abstract We consider market rules for the transfer of IP addresses, numeric identifiers required by all computers... View Details

Keywords: Sean Silverthorne

August 2009 (Revised April 2012)
Case

Genzyme's CSR Dilemma: How to Play its HAND

By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details

Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and transparent... View Details

Keywords: by Martha Lagace; Energy; Utilities

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

cross-sector and cross-border partnerships needed to execute the model. Adding new information about how pharmaceutical companies handle global public health challenges. Jessica Martinez, a former Big Pharma executive who joined the Bill... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

07 Jul 2015
First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details

Keywords: Sean Silverthorne

02 Jun 2010
First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details

Keywords: Martha Lagace

07 Feb 2012
First Look

First Look: February 7

http://www.hbs.edu/research/pdf/12-064.pdf Cases & Course MaterialsLinkedIn Corporation Francois Brochet and James WeberHarvard Business School Case 112-006 The purpose of this case is to help students critically evaluate the market... View Details

Keywords: Sean Silverthorne

November 2004 (Revised November 2005)
Case

Musimundo

By: Francisco de Asis Martinez-Jerez and James Robert Dillon

Mario Quintana, managing partner of Pegasus Capital, was preparing for the upcoming Musimundo board of directors meeting. He was satisfied with the investment decisions of the entertainment retailer, as actual performance surpassed the initial budget. However, given a... View Details

Keywords: Decisions; Governing and Advisory Boards; Partners and Partnerships; Performance Evaluation; Budgets and Budgeting; Retail Industry; Spain

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry