Marketing Insight - Publications - Faculty & Research

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

here. Morrell: Does your insight into how venture capitalists think help you in those discussions at all? Polli: That's a really good question. We did an analysis of venture capitalists versus entrepreneurs and the similarities and... View Details

13 Feb 2020
News

Not Throwing Away My Shot

many ways determines my ability to be a successful entrepreneur. And then the third piece: talent, community, your business model. I'm going to bring a novel combination to market and I'm going to disrupt an economic flow. That defines my... View Details

01 Dec 2007
News

How Business Schools Lost Their Way

Stanford’s business school now aims to “develop innovative, principled, and insightful leaders who change the world,” and MIT’s Sloan School of Manage-ment, “to develop principled, innovative leaders who improve the world.” A crucial... View Details

Keywords: Roger Thompson; Abraham Zaleznik; Business Schools & Computer & Management Training; Educational Services

01 Dec 1997
News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns and cities is good for business and vice... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

players from all parts of the supply chain—subsistence farmers to multinational conglomerates, seed sellers to supermarket buyers—to share insights and piece together a perspective on the global food system. The resulting executive... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing

01 Sep 2017
News

History’s Lessons

turbulent times. Ernest Shackleton Hire for Attitude, Train for Skill Today’s entrepreneurs would find the tasks involved in organizing and leading an Antarctic expedition in the early 20th century somewhat familiar. Koehn notes that the Irish-born explorer Ernest... View Details

Keywords: Abraham Lincoln; Ernest Shackelford; Rachel Carson

01 Mar 2013
News

Opening the Door

organs. My husband, an MIT physicist, started a company that developed technology intended to keep a diseased heart beating while the patient was awaiting a transplant. Working with him on that start-up was a fascinating experience that gave me even more View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

Publications