Marketing Innovations - Publications - Faculty & Research

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details

Keywords: by Sean Silverthorne; Technology

August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

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15 May 2012
Panel Discussion

Capitalism at Risk

By: Lynn S. Paine and Joseph L. Bower

Keywords: Capital Markets; Innovation; Capital Structure; Innovation Leadership; Consumer Products Industry

Citation

14 Jan 2016
News

In Taiwan, Survivor Mentality Stymies Tech Innovation

Web

Blog - Creating Emerging Markets

15 Feb 2023 Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis Maxim Pike Harrell 10 Apr 2023 Creating Emerging Markets... View Details

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

support every low- to moderate-income family, says Tufano. Beyond valuable programs like Social Security, tax breaks for savers, or auto-enrollment initiatives, there are more innovative and exciting projects: Prize-linked savings... View Details

Keywords: by Martha Lagace; Financial Services

9 Apr 2007
Conference Presentation

Architecture, Innovation and Industry Structure

By: Carliss Y. Baldwin

Keywords: Innovation and Invention; Engineering; Industry Structures

Citation

April 2012
Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal

In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details

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2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

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14 May 2012
Talk

Capitalism at Risk: Rethinking the Role of Business

By: Lynn S. Paine and Joseph L. Bower

Keywords: Capital Markets; Innovation; Corporate Social Responsibility and Impact; Innovation Leadership; Consumer Products Industry

Citation

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

In its role as a leader in business education, the School has brought dynamic change and innovation to the MBA Program this past year, most notably in admissions, the cohort structure, the Foundations portion of the curriculum, and... View Details

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

Web

Marketing - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

preparing for the innovations that will define the future. This mental balancing act can be one of the toughest of all managerial challenges—it requires executives to explore new opportunities even as they work diligently to exploit... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

Web

Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; View Details

15 Feb 2018
Working Paper Summaries

Can Financial Innovation Solve Household Reluctance to Take Risk?

Keywords: by Laurent Calvet, Claire Celerier, Paolo Sodini, and Boris Vallée; Financial Services; Computer

September 2014 (Revised April 2016)
Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details

Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina

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October 2010
Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman

Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details

Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations

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November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details