Publications

Research Summary

Social Networks and Unraveling in Labor Markets

This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details

2007
Working Paper

Proprietary vs. Open Two-Sided Platforms and Social Efficiency

By: Andrei Hagiu

This paper identifies a fundamental economic welfare tradeoff between two-sided open platforms and two-sided proprietary (closed) platforms connecting consumers and producers. Proprietary platforms create two-sided deadweight losses through monopoly pricing but at the... View Details

Keywords: Two-Sided Markets; Platforms; Indirect Network Effects; Product Variety; Social Efficiency; Two-Sided Platforms; Network Effects; Welfare or Wellbeing

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship... View Details

Keywords: by Sarah Jane Gilbert

Article

The Career Effects of Scandal: Evidence from Scientific Retractions

By: Pierre Azoulay, Alessandro Bonatti and Joshua Lev Krieger

We investigate how the scientific community's perception of a scientist's prior work changes when one of his articles is retracted. Relative to non-retracted control authors, faculty members who experience a retraction see the citation rate to their earlier,... View Details

Keywords: Reputation; Perception; Status and Position; Outcome or Result

16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

talent. Organizations need to be nimble and stay ahead of the curve to effectively target the right candidates through methods that appeal to them. As an international educator who has worked with college-aged students and young... View Details

November 1987
Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter

Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry

December 2011
Article

EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

By: Charles Dhanaraj and Tarun Khanna

Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details

Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey

December 2014
Article

The Real Product Market Impact of Mergers

By: Albert Sheen

I document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and prices fall relative to the competition. These... View Details

Keywords: Value Creation; Quality; Price; Goods and Commodities; Mergers and Acquisitions

02 Mar 2015
News

To Market, To Market

looking to transform lives by moving primarily smallholder farmers out of hunger and poverty, toward resilience.” These farmers, in more than 30 countries worldwide, says Ferrari, have the potential to effectively feed about 100 million... View Details

Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

Web

Marketing - HBS Online

Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in... View Details

2007
Working Paper

The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices

By: Muriel Niederle and Alvin E. Roth

New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990's, after which the match was abandoned. This provides an opportunity to study the effects of a match, by observing the differences in the outcomes and... View Details

Keywords: Health; Employment; Marketplace Matching; Selection and Staffing; Job Offer; Compensation and Benefits; Health Industry

June 2006 (Revised September 2006)
Case

Euronext.liffe and the Over-the-Counter Derivatives Market (A)

Euronext.liffe, a derivatives trading exchange, had just finished rolling out three new services targeted at the over-the-counter (OTC) market in 2004. The services offered automated confirmation and clearing for OTC equity derivatives. Yet, developments in the... View Details

Keywords: Value Creation; Product Positioning; Competition; Financial Markets; Network Effects; Cooperation

Educators

Purchase

Jun 2004 - 2004
Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry

27 Mar 2014
News

From Marx to Marketing

being published in the journal of a leading Russian university. He is writing a book on a system he has developed that he calls Establishing and Sustaining Effective Managerial Interaction. And he shares his business experience and wisdom... View Details

Article

Network Effects in the Governance of Strategic Alliances

We argue that the stock of prior alliances between participants in the biotechnology sector forms a network that serves as a governance mechanism in interfirm transactions. To test how this network substitutes for other governance mechanisms, we examine how equity... View Details

Keywords: Network Effects; Governance; Strategy; Alliances; Stocks; Market Transactions; Equity; Mortgages; Biotechnology Industry