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Show Results For
- All HBS Web
(18,234)
- People (25)
- News (3,410)
- Research (12,508)
- Events (103)
- Multimedia (280)
- Faculty Publications (10,407)
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords: by Rebecca Henderson & Karthik Ramanna
- 1972
- Chapter
Rural Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "Rural Marketing." In Growth, Social Justice, and the Indian Manager, 205–210. Xavier Labor Relations Institute, 1972.
- March 2005
- Article
Outsourcing Marketing
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Outsourcing Marketing." Harvard Business Review 83, no. 3 (March 2005).
- June 1985 (Revised July 1987)
- Background Note
Marketing Process--1987
Bonoma, Thomas V. "Marketing Process--1987." Harvard Business School Background Note 585-184, June 1985. (Revised July 1987.)
- 21 Jul 2009
- News
Marketing Pose
- Fast Answer
Market Perspectives
Where can I find resources for my paper or project? Sources for U.S. Economic Data Economic Reports Literature and article resources: Academic Search Premier - a multi-disciplinary database that provides access to full text material from over 8,000 journals. ... View Details
- 19 Nov 2016
- News
The Trump marketing strategy
- 2021
- Working Paper
Hunting for Talent: Firm-Driven Labor Market Search in the United States
By: Ines Black, Sharique Hasan and Rembrand Koning
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages... View Details
Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection and Staffing; Networks; Recruitment; Strategy; United States
Black, Ines, Sharique Hasan, and Rembrand Koning. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- October 11, 2005
- Article
Ambidextrous Marketing
By: John A. Quelch
Quelch, John A. "Ambidextrous Marketing." Wall Street Journal (October 11, 2005).
- July 1993
- Supplement
Marketing Management--1993
By: John A. Quelch
Quelch, John A. "Marketing Management--1993
." Harvard Business School Video Supplement 593-511, July 1993.
- October 1992 (Revised December 1992)
- Case
Marketing Massachusetts
By: John A. Quelch
Quelch, John A., and Susan Smith. "Marketing Massachusetts." Harvard Business School Case 593-017, October 1992. (Revised December 1992.)
- July 1996 (Revised January 1998)
- Case
Vietnam: Market Entry Decisions
The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how. View Details
Keywords: Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States
Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.)
- February 2007 (Revised June 2007)
- Background Note
Brazilian Real Estate Market
By: Nicolas P. Retsinas and Luke Ingles
From the late 1990s to 2004, Brazil had a reputation as a burgeoning market for foreign investment across many asset classes. Classified as one of the top emerging markets by Goldman Sachs' BRIC (Brazil, Russia, India, and China) Reports, the country has exhibited... View Details
- February 2020 (Revised April 2020)
- Case
Building Uzbekistan's Capital Market
By: Jonas Heese and Botir Kobilov
In December 2019, Atabek Nazirov, head of Uzbekistan’s capital market regulatory agency, prepared the release of Uzbekistan’s capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps... View Details
Heese, Jonas, and Botir Kobilov. "Building Uzbekistan's Capital Market." Harvard Business School Case 120-094, February 2020. (Revised April 2020.)