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  • February 2019 (Revised September 2021)
  • Case

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Disruption; Innovation and Invention; Five Forces Framework; Market Entry and Exit
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Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)
  • Forthcoming
  • Article

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu
Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details
Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China
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Rong, Ke, D. Daniel Sokol, Di Zhou, and Feng Zhu. "Antitrust Platform Regulation and Entrepreneurship: Evidence from China." Management Science (forthcoming).

    Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

    We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is... View Details
    • July 2005 (Revised March 2010)
    • Case

    Foreign Direct Investment and Ireland's Tiger Economy (A)

    By: Laura Alfaro, Vinati Dev and Stephen McIntyre
    Describes Ireland's transformation from one of Europe's poorest countries to one of its richest in just 10 years, earning it the title Celtic Tiger. The spectacular story of growth and recovery is attributed, in large part, to foreign direct investment (FDI),... View Details
    Keywords: Developing Countries and Economies; Economic Growth; Macroeconomics; Foreign Direct Investment; Policy; Business and Government Relations; Republic of Ireland
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    Alfaro, Laura, Vinati Dev, and Stephen McIntyre. "Foreign Direct Investment and Ireland's Tiger Economy (A)." Harvard Business School Case 706-007, July 2005. (Revised March 2010.)
    • 05 Dec 2017
    • First Look

    First Look at New Research and Ideas, December 5, 2017

    of firm entry and exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging... View Details
    Keywords: Sean Silverthorne
    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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    Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
    • July 2023
    • Case

    HealthVerity: Real World Data and Evidence

    By: Satish Tadikonda
    Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details
    Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing
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    Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
    • April 2022
    • Article

    Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

    By: Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
    We examine whether and how ride-sharing services influence the demand for home-sharing services. Our identification strategy hinges on a natural experiment in which Uber/Lyft exited Austin, Texas, in May 2016 due to local regulation. Using a 12-month longitudinal... View Details
    Keywords: Airbnb; Uber; Natural Experiment; Geographic Demand Dispersion; Sharing Economy; Transportation; Demand and Consumers; Geographic Scope
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    Zhang, Shunyuan, Dokyun Lee, Param Singh, and Tridas Mukhopadhyay. "Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft." Journal of Marketing Research (JMR) 59, no. 2 (April 2022): 374–391.
    • December 1994 (Revised February 1995)
    • Case

    Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

    Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details
    Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry
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    Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team." Harvard Business School Case 395-067, December 1994. (Revised February 1995.)
    • Program

    Private Equity and Venture Capital

    Summary Tax reforms, regulatory uncertainty, and global market volatility are creating a more complex investment environment, but the outlook for private equity remains strong. This investment management... View Details
    Keywords: Finance; Finance
    • May 1997 (Revised May 2008)
    • Case

    Intel Corporation: 1968-1997

    By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
    Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in... View Details
    Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Information Infrastructure; Corporate Strategy; Industry Structures; Technology Industry
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    Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
    • July 2004 (Revised September 2004)
    • Case

    China and the WTO: Doing the Right Thing? (Abridged)

    In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details
    Keywords: History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Economic Growth; Global Strategy; China
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    Abrami, Regina M. "China and the WTO: Doing the Right Thing? (Abridged)." Harvard Business School Case 705-002, July 2004. (Revised September 2004.)
    • November 2012 (Revised August 2013)
    • Supplement

    Global Unichip Corporation (B)

    By: Willy Shih and Chen-Fu Chien
    Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details
    Keywords: Abstraction; Value-network; Vertical Integration; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Information Technology; Complexity; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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    Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (B)." Harvard Business School Supplement 613-049, November 2012. (Revised August 2013.)
    • 2007
    • Book

    An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe

    By: Joanne G Horton, Richard H. Macve and George Serafeim
    "Fair value" is currently the central topic of debate in the development of accounting standards. While it has now been defined to mean an exit price in US GAAP, the IASB is still considering its own definition, and some commentators are arguing for versions of entry... View Details
    Keywords: Transition; Financial Instruments; Framework; Market Entry and Exit; Insurance; Revenue Recognition; Fair Value Accounting; Standards; United Kingdom
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    Horton, Joanne G., Richard H. Macve, and George Serafeim. An Experiment in Fair Value Accounting? The State of the Art in Research and Thought Leadership on Accounting for Life Assurance in the UK and Continental Europe. London, UK: Institute of Chartered Accountants in England and Wales, Centre for Business Performance, 2007.
    • December 2020
    • Case

    Tencent: Combining Technology and Culture

    By: Elie Ofek, Billy Chan and Dawn H. Lau
    Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
    Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
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    Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
    • 02 Dec 2014
    • Working Paper Summaries

    International Trade, Multinational Activity, and Corporate Finance

    Keywords: by C. Fritz Foley & Kalina Manova
    • January 2023 (Revised January 2023)
    • Case

    Belden and Digital Transformation: From Product Sales to Solutions Sales

    By: Frank V. Cespedes and Amy Klopfenstein
    This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details
    Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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    Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
    • April 2018
    • Supplement

    Celgene

    By: Malcolm Baker and Emily R. McComb
    In February 2011, Adam Koppel, a Managing Director at Brookside Capital, the public equity arm of Bain Capital, must decide whether to increase or exit the firm’s position in Celgene Corporation. News has emerged that raises potential safety concerns associated with... View Details
    Keywords: Life Sciences; Biotechnology; Public Market Investing; Celgene; Revlimid; Hedge Fund; Growth Stocks; Valuation; Investment; Decision Choices and Conditions; Analysis
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    Baker, Malcolm, and Emily R. McComb. "Celgene." Harvard Business School Spreadsheet Supplement 218-743, April 2018.
    • Research Summary

    Self-environment relationship and its effect on decisions under risk and uncertainty

    My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details

    • July 1987 (Revised May 1993)
    • Case

    Atlas Copco (A): Gaining and Building Distribution Channels

    By: V. Kasturi Rangan
    Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
    Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
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    Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
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