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- Faculty Publications (108)
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- All HBS Web (461)
- Faculty Publications (108)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
market and gain acceptance that might otherwise prove elusive. Although stealth positioning doesn't typically disrupt categories, it can give products a fresh run at the life cycle and keep them from... View Details
Keywords: by Youngme Moon
- 01 Sep 2018
- News
Case Study: A Good Fit
billion in disability benefits a year, Eldridge says. Gain Life’s existing wellness market has good prospects, although it’s highly competitive, “almost to the point of commoditization,” he adds, and the sales View Details
Keywords: Jen McFarland Flint
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer psychology behind partitioned prices... View Details
- 02 Aug 2011
- News
A Fearless Force for Change
and expertise as a former marketing executive for Ann Taylor and Nickelodeon, Cycle for Survival to date has directly funded over a dozen clinical trials and studies at Memorial Sloan-Kettering. "Jen was a... View Details
- 01 Sep 2012
- News
Markets’ Moral Limits
Economics has lately “wandered” from its traditional study of phenomena such as business cycles and is now about commoditization, incentives, and “principles by which people make decisions,” declared Harvard government professor and... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
He recalls when the specter of “Japan, Inc.,” was one of manufacturing’s looming concerns. “We’ve been through a cycle of lost competitiveness followed by renewal,” observes Jasinowski, who once worked on the Studebaker assembly line in... View Details
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
and Sharp - remain on that path, and they are all in Japan. In computers, the Japanese have been and remain major challengers to the U.S. industry, with growing market share in large systems, servers, and software. These have been... View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk:... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
and development initiatives aimed at aligning selling behaviors with market realities. Q: How can companies deal with these issues and overcome obstacles to set a strategic foundation for sales success? A: First, as the performance... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 01 Jun 2008
- News
Faculty Research Online
explores new wrinkles in this age-old formula — and how government policy may affect entrepreneurship. Visit http://hbswk.hbs.edu/item/5865.html. Marketing Your Way through a Recession In a recession, consumers become value-oriented,... View Details
- 16 Jul 2019
- News
The Making of a Movement
repeat riders, we realized Cycle for Survival could have a bigger impact than anyone ever imagined,” says David. Given their marketing and finance experience (Jen was Nickelodeon’s senior vice president of... View Details
- Web
Suppliers - Institute For Strategy And Competitiveness
carefully examine the outcomes relative to cost for every new drug and device introduced. Key Action Steps for Suppliers Base strategies on creating unique value for patients Focus on cycles of care rather than narrow product usage Sell... View Details
- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
credit crunch? Nicolas P. Retsinas: In 2007 the nonprime mortgage market crumbled. Many of these products were predicated on ever-rising home values, which would enable owners to sell, pay off, buy again-a View Details
- 01 Sep 2018
- News
After the Fall
mortgage-backed securities were greatly overvalued, giving investors and bank CEOs a false sense of security. “The cycles of optimism and pessimism in financial markets will always exist, but we can help... View Details
- 11 Dec 2018
- Research & Ideas
Free Trade Needs Nurturing—and Other Lessons from History
Question: What patterns emerge from history that can help us better understand where we are today? Sophus Reinert: To many people, globalization is teleological, something that necessarily becomes stronger over time and leads to an ever-more economically interconnected... View Details
Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation
- 01 Apr 1998
- News
Short Takes
development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in... View Details
Keywords: Garry Emmons and Caroline Chauncey
Leading with the Long View
problems and situations that happened decades ago, and at the time people thought those same mistakes would not be repeated. But you see similar mistakes cycle around years or decades later. In more traditional courses, you are trying to... View Details