Mainstream - Publications - Faculty & Research

12 Nov 2001
Research & Ideas

Can Religion and Business Learn From Each Other?

Mainstream churches, meanwhile, were not benefiting from the distanced relationship, and indeed were ceding ground to secular spirituality and its offshoots from New Age crystals to personal empowerment. How to bridge the Sunday-Monday... View Details

Keywords: by Martha Lagace

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of the world. But so far View Details

Keywords: by Sean Silverthorne

01 Jun 2013
News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2019
News

What’s Behind the Explosive Growth of Sustainable Investing?

skills for our students. We’re fully convinced this is going to be fundamental mainstream investing in 20 years. Vikram Gandhi: One key driver is investor demand.If you look at the big pools of capital—family offices, pension plans,... View Details

Keywords: Jen McFarland Flint

01 Oct 2001
News

Making a World of Difference

touch with our shared humanity." It was a lack of such shared humanity, in fact, that motivated Slifka to establish The Abraham Fund after visiting Israel and finding that his Jewish friends there did not know any Arabs. "I discovered that there was no View Details

Keywords: Young, Susan; Management of Companies and Enterprises; Management

01 Sep 2017
News

Is Private Equity Blockchain’s Killer App?

they need. “It’s all about who gives the other person access to what is essentially their ‘page,’ ” says O’Grady. These days, though, O’Grady rarely needs to shorthand blockchain. Its most famous application, bitcoin, has become an increasingly View Details

Keywords: Dan Morrell

07 Apr 2014
Research & Ideas

Negotiation and All That Jazz

actions any more than you'd let them dictate yours." As a result, Wheeler is skeptical about one-size-fits-all negotiation strategies. An approach that succeeds in one context could be disastrous in another. That makes him equally critical of the two View Details

Keywords: by Michael Blanding

19 Feb 2019
Blog Post

The First Five Years: '30 Under 30' Edition

are operating on the periphery of mainstream culture. So being recognized with such a prestigious accolade alongside many leaders of the mainstream music industry today made all of the hard work of the past... View Details

Keywords: All Industries

19 Jan 2022
In Practice

7 Trends to Watch in 2022

Kominers: NFTs go mainstream Last year saw a huge spike in the creation and sale of non-fungible tokens (NFTs), digital ownership records stored on distributed ledgers called blockchains. People bought and traded NFTs of everything from... View Details

Keywords: by HBS News

06 Aug 2015
Blog Post

What I Was Not Expecting: Rerouting Towards My Passion at HBS

beginning, I did not really look for any further opportunities to do any new projects in music, or connect with people in the industry. I got sucked into the mainstream trend of recruiting for more “traditional” companies. I figured,... View Details

Keywords: Entertainment / Media / Sports

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

environmental damage and climate change over the last two centuries. The time has come for mainstream business history to incorporate the environmental impact of business in its agenda." Other research agenda topics identified by... View Details

Keywords: by Geoffrey Jones & Walter Friedman

15 Dec 2024
News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

is evolving rapidly and becoming increasingly relevant,” van Poecke added. “ESG investing and sustainable financing are becoming mainstream and this will create challenges and opportunities for Key ESG. We need to continue to learn... View Details

03 Feb 2018
Op-Ed

How to Heed BlackRock's Call for Corporate Social Responsibility

the need for change, innovate by developing new standards and certification systems, and orchestrate the diffusion of these changes to have an impact. What is different now is that the movement that they launched is gaining increased momentum, as influential View Details

Keywords: by Julie Battilana

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

anticipate that blogging and user-generated video would become mainstream phenomena within a few years. Because it turned a blind eye to these black swans and big trends, Speed Trap assumed that market shares would remain stable in key... View Details

Keywords: by Thomas R. Eisenmann; Technology

01 Mar 2004
News

Ron Shaich’s Café Society

cookies? Fresh out of HBS I opened a cookie shop in downtown Boston. Every morning I watched thousands of people walk by; no one bought cookies before noon. So I added fresh croissants and baguettes, two items that were not in the View Details

Keywords: Susan Young; Food Services and Drinking Places; Hospitality

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details

Keywords: by Carmen Nobel

02 Apr 2019
Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

really done much in the mainstream academic literature in my field.” The team developed a system to identify and categorize moments when an interviewee tried to avoid a distressing feeling by hesitating, stumbling, or changing the topic,... View Details

Keywords: by Danielle Kost; Consulting; Service

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Has Entered the Mainstream By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews... View Details

Keywords: Sean Silverthorne

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

this fact. "Where the consensus today is that eighteenth-century economists believed that free trade would bring peace and prosperity to all, the mainstream of political economy at the time was actually preoccupied with how trade... View Details