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  • January 1985 (Revised June 1993)
  • Case

Turner Construction Co.

By: Frank V. Cespedes
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry
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  • Research Summary

Global Strategic and Management Challenges

By: Michael Y. Yoshino
Michael Y. Yoshino is conducting an exploratory study designed to identify, and develop an understanding of, the strategic and management challenges facing major corporations located in the ASEAN countries as they achieve rapid growth and global expansion. He is also... View Details
  • Research Summary

The Location Component of Pricing Strategies

By: David E. Bell
David E. Bell is examining retail pricing strategies in the context of location. He finds that customers' willingness to visit a particular store depends on their price expectations, the likelihood that a suitable item will be in stock, and the store's proximity to... View Details

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