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Show Results For
- All HBS Web
(426)
- People (2)
- News (90)
- Research (283)
- Multimedia (1)
- Faculty Publications (49)
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details
Keywords: by James Heskett
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The View Details
Keywords: Martha Lagace
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
Alvarez moderated a panel that offered solutions from the perspective of the alumni business community and industries addressing climate change on the ground.) Part of a global series of events produced by the HBS Business & Environment... View Details
Keywords: Agriculture
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details
- 01 Sep 2003
- News
Jeanne Jackson
Most Powerful Women in Business.” Based on her experience in retailing and her current service on the boards of global giants Nike and McDonald’s, Jackson says, “Whether you’re in Texas or in China, you must focus business practices and... View Details
- Web
Digital Transformation - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
There has been much recent discussion about which objective the United States should pursue—democracy for them vs. security for us—in instances where the two seem at odds. The problem with this debate is that it stems from an imprecise... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 02 Sep 2014
- First Look
First Look: September 2
friction-often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire and develop the best employees, improve collaboration on global teams, and strengthen the company's... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
that a collaborative management style in the real world would be equally effective and essential.” ADVICE TO STUDENTS “There is no substitute for good, old-fashioned planning and analysis. You can’t rationalize excessive use of ‘gut feel’ and instincts.” CURRENT... View Details
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's... View Details
- Web
Lavinia Teodorescu | MBA
algorithms prioritize local brands and creators. My goal over the coming years is to develop and grow Gala to become a worldwide fashion retailing platform. LinkedIn: Lavinia Teodorescu View Details
- Web
Tough Tech Ventures - Course Catalog
from early grants and equity to later stage deployment capital Examine global and local market failures that affect tough tech ventures and policy interventions that may stimulate (or stymy) the investment... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details
Keywords: Julia Hanna
- Web
Field Course: Venture Capital Journey - Course Catalog
we aspire to prepare students for a career in venture capital, with a particular focus on their personal and professional growth and fulfillment. Further, we will provide a “systems thinking” lens to the industry and prepare them to positive actors in the View Details
- Profile
Gary Shi
In his third year at Fudan University, Gary Shi thought he would “like to have more interactions around global topics,” so he decided to take the lead. With a group of Harvard students, he co-organized the Harvard Project for Asian and... View Details
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
by building a strong & technically capable brand which is defensible vs. going to the larger retail side first. Technology/Operations: Beyond the development of battery chemistries for the India context,... View Details