Filter Results:
(426)
Show Results For
- All HBS Web
(426)
- People (2)
- News (90)
- Research (283)
- Multimedia (1)
- Faculty Publications (49)
Show Results For
- All HBS Web
(426)
- People (2)
- News (90)
- Research (283)
- Multimedia (1)
- Faculty Publications (49)
- Web
Marketing - HBS Online
HBS Online Learning Model HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred View Details
- 01 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good View Details
- Web
Tough Tech Ventures - Course Catalog
from early grants and equity to later stage deployment capital Examine global and local market failures that affect tough tech ventures and policy interventions that may stimulate (or stymy) the investment... View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details
Keywords: by James Heskett
- 02 Sep 2014
- First Look
First Look: September 2
friction-often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire and develop the best employees, improve collaboration on global teams, and strengthen the company's... View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the... View Details
Keywords: Sean Silverthorne
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The View Details
Keywords: Martha Lagace
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
Alvarez moderated a panel that offered solutions from the perspective of the alumni business community and industries addressing climate change on the ground.) Part of a global series of events produced by the HBS Business & Environment... View Details
Keywords: Agriculture
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
There has been much recent discussion about which objective the United States should pursue—democracy for them vs. security for us—in instances where the two seem at odds. The problem with this debate is that it stems from an imprecise... View Details
- 01 Sep 2003
- News
Jeanne Jackson
Most Powerful Women in Business.” Based on her experience in retailing and her current service on the boards of global giants Nike and McDonald’s, Jackson says, “Whether you’re in Texas or in China, you must focus business practices and... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
launched in Japan in 2009, and last November we started shipping from the United States to over 90 different countries. MT: So your site translates into the local currency? AM: Yes. There are also duties, taxes, and a flat rate for... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details
Keywords: Julia Hanna
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
Clubs News Clubs News Since its launch in 1986, the HBS Association of Northern California’s Community Partners (HBSCP) program has deployed the expertise of more than 1,000 alumni volunteers to enhance the impacts of hundreds of Bay Area nonprofits and View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
with social media information. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53102 forthcoming Journal of Finance Brokers vs. Retail Investors: Conflicting Interests and Dominated Products By: Egan, Mark Abstract—I... View Details
Keywords: Dina Gerdeman
- Web
Lavinia Teodorescu | MBA
algorithms prioritize local brands and creators. My goal over the coming years is to develop and grow Gala to become a worldwide fashion retailing platform. LinkedIn: Lavinia Teodorescu View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details