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- All HBS Web
(2,791)
- People (14)
- News (430)
- Research (1,676)
- Events (17)
- Multimedia (5)
- Faculty Publications (637)
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- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- 19 Mar 2009
- Working Paper Summaries
Beyond Gender and Negotiation to Gendered Negotiations
Keywords: by Deborah Kolb & Kathleen L. McGinn
- Article
Why Grit Requires Perseverance and Passion to Positively Predict Performance
By: Jon M. Jachimowicz, Andreas Wihler, Erica R. Bailey and Adam D. Galinsky
Prior studies linking grit—defined as perseverance and passion for long-term goals—to performance are beset by contradictory evidence. As a result, commentators have increasingly declared that grit has limited effects. We propose that this inconsistent evidence has... View Details
Keywords: Grit; Perseverance; Passion; Motivation; Personal Characteristics; Emotions; Performance; Motivation and Incentives
Jachimowicz, Jon M., Andreas Wihler, Erica R. Bailey, and Adam D. Galinsky. "Why Grit Requires Perseverance and Passion to Positively Predict Performance." Proceedings of the National Academy of Sciences 115, no. 40 (October 2, 2018): 9980–9985.
- 07 Jun 2012
- Working Paper Summaries
How Short-Termism Invites Corruption--And What to Do About It
Keywords: by Malcolm S. Salter
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
measuring performance; and rely heavily on trust and relationships to accomplish their work. Two Effective Networks Two organizations using a deliberate View Details
Keywords: by Martha Lagace
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
longer concerned whether the inputs it uses to solve customers' problems are its own or assembled through a network of partners. Q: You've talked primarily about business-to-consumer firms so far. How about... View Details
- 2009
- Article
Running Out of Numbers: Scarcity of IP Addresses and What To Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Internet; Performance Capacity; Technology Networks; Market Transactions; Resource Allocation; Policy; Price; Information Technology Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What To Do About It." Auctions, Market Mechanisms and Their Applications 14 (2009): 95–106. (Springer-Verlag Lecture Notes of the Institute for Computer Science.) (Featured in Working Knowledge: When the Internet Runs Out of IP Addresses) (Circulated in 2008 as Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It.)
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance... View Details
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
and humidity. If high-achievement types want to be as effective as they can be, they have to tune themselves up every day and be aware." DeLong says he didn't write the... View Details
Keywords: by Kim Girard
- 21 Jun 2007
- Working Paper Summaries
Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies
- 09 Jul 2007
- Research & Ideas
Five Steps to Better Family Negotiations
tend to become fixed and limit the ways family members interact. Some of these patterns and roles can aid communication and negotiation, and some can derail communication and dispute resolution. In addition,... View Details
Keywords: by John A. Davis and Deepak Malhotra
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
and less about hands-on doing. So really the challenge is about delegation and achieving leverage; and on some level it's about finding, hiring, developing, and retaining top people. With those individuals, you then have to build an View Details
Keywords: by Martha Lagace
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
cases of downsizing price increases, firms have chosen to maintain the sticker price of a product, but have reduced the quantity contained in that product. Thus, a tin of coffee stays $2.99, but shrinks from 14.5 ounces View Details
Keywords: by Manda Salls
- 2009
- Working Paper
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Policy; Resource Allocation; Market Transactions; Internet; Technology Networks; Technology Industry; Telecommunications Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What to Do About It." Harvard Business School Working Paper, No. 09-091, February 2009. (Revised March 2009.)
- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
slices, lacking a grounding in practice. "A more holistic approach would bring together disparate skill sets in a very practical way, thinking about strategies and how to actually effect change in health... View Details
- 2009
- Working Paper
Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships
By: Roy Y.J. Chua and Michael W. Morris
Innovative solutions to pressing global problems require effective inter-cultural communication. We propose that a barrier to the sharing of ideas pertinent to innovation in inter-cultural relationships is low affect-based trust, which arise from individuals' deficits... View Details
Keywords: Interpersonal Communication; Cross-Cultural and Cross-Border Issues; Innovation and Invention; Knowledge Sharing; Trust
Chua, Roy Y.J., and Michael W. Morris. "Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships." Harvard Business School Working Paper, No. 09-130, May 2009.
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
to police its trademark by preventing others from using it to refer to something other than the Real Thing. Shareholder value is enhanced when a firm chooses an appropriate... View Details