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Show Results For
- All HBS Web
(3,905)
- People (27)
- News (763)
- Research (2,307)
- Events (26)
- Multimedia (4)
- Faculty Publications (873)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 2008
- Working Paper
Using Financial Innovation to Support Savers: From Coercion to Excitement
By: Peter Tufano
We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These programs range from ones that literally compel families to save, to those that make it hard not to save, make it easier to save, provide... View Details
Keywords: Saving; Motivation and Incentives; Programs; Income; Personal Finance; Family and Family Relationships; Performance Effectiveness
Tufano, Peter, and Daniel Schneider. "Using Financial Innovation to Support Savers: From Coercion to Excitement." Harvard Business School Working Paper, No. 08-075, April 2008.
- 2011
- Chapter
Making a Difference and Contributing Useful Knowledge: Principles Derived from Life As a Scholar Practitioner
By: Michael Beer
Beer, Michael. "Making a Difference and Contributing Useful Knowledge: Principles Derived from Life As a Scholar Practitioner ." In Useful Research: Advancing Theory and Practice, edited by Susan Albers Mohrman and Edward E. Lawler III. Berrett-Koehler Publishers, 2011.
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- Article
Bringing Probability Judgments into Policy Debates via Forecasting Tournaments
By: Philip E. Tetlock, Barbara A. Mellers and J. Peter Scoblic
Political debates often suffer from vague-verbiage predictions that make it difficult to assess accuracy and improve policy. A tournament sponsored by the U.S. intelligence community revealed ways in which forecasters can better use probability estimates to make... View Details
Keywords: Tournaments; Politics; Depolarization; Knowledge Creation; Forecasting and Prediction; Government and Politics
Tetlock, Philip E., Barbara A. Mellers, and J. Peter Scoblic. "Bringing Probability Judgments into Policy Debates via Forecasting Tournaments." Science 355, no. 6324 (February 3, 2017): 481–483.
- 2022
- Article
How Does Working from Home during COVID-19 Affect What Managers Do? Evidence from Time-Use Studies
By: Thomaz Teodorovicz, Raffaella Sadun, Andrew L. Kun and Orit Shaer
We assess how the sudden and widespread shift to working from home during the pandemic impacted how managers allocate time throughout their working day. We analyze the results from an online time-use survey with data on 1,192 knowledge workers (out of which 973 are... View Details
Keywords: Time-use; Working-from-home; COVID; Managers; Knowledge Workers; Health Pandemics; Time Management
Teodorovicz, Thomaz, Raffaella Sadun, Andrew L. Kun, and Orit Shaer. "How Does Working from Home during COVID-19 Affect What Managers Do? Evidence from Time-Use Studies." Human-Computer Interaction 37, no. 6 (2022): 532–557.
- 03 Jan 2017
- News
Using Technology to Tailor Learning to Each Child
now, we’re cramming so much technology into schools and we’re not really leveraging the power that the internet can bring to connect students to all sorts of experiences and to... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses. The data advantage in sports Big data is already being used heavily in the... View Details
Keywords: by Dina Gerdeman
- 24 Feb 2021
- Lessons from the Classroom
What History's Biggest Wars Teach Us About Leading in Peace
he says. Korean War (1950-1953): Action can’t always wait for ideal conditions After escalating tensions, Communist North Korea, supported by China and the Soviet Union, invaded South Korea. United Nations forces led by the View Details
Keywords: by Lane Lambert
- 2019
- Working Paper
Using Technology to Augment Professionals, Instead of Replacing Them, for Innovative Problem Solving
By: Hila Lifshitz - Assaf, Felicia Ng, Aniket Kittur and Robert Kraut
While in some technological and scientific areas innovation is flourishing, in others it is stalling, leaving important problems unsolved for decades. One explanation is professionals’ limitations as problem solvers, as accumulating depth of knowledge enhances one’s... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to... View Details
Keywords: by Working Knowledge editors
Estimating Spillovers from Publicly Funded R&D: Evidence from the US Department of Energy
The spillovers from public R&D grants are large and reach far across geographic and technological space, and focusing only on firms that directly receive grants causes... View Details
- 26 Mar 2019
- Working Paper Summaries
Managed Ecosystems and Translucent Institutional Logics: Engaging Communities
- 19 Aug 2016
- News
Using Technology to Help Reclaim Lives from Addiction
“Lionrock is my revenge against addiction,” says Peter Loeb (MBA 1991), cofounder and chief executive of Lionrock Recovery, the largest online addiction recovery program in the US View Details
- March 2022
- Article
Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field
Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details
Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India
Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
- 18 Feb 2021
- Blog Post
Use Baker Library to Build a Target List
interested in less mature emerging industries and/or obscure early stage startups, use Nexis and ABI Proquest to find articles that keep you up-to-date on particular industries View Details
- Web
Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales | Working Knowledge
challenges that small- and medium-sized businesses expect tariffs to bring—and how they will react. More than half of small- and midsized- business owners in the US expect... View Details
- Article
Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History
By: Teresa da Silva Lopes, Mark Casson and Geoffrey Jones
This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge... View Details
Keywords: Internalization; Multinational Strategy; Business History; Organization And Management Theory; Globalization; Entrepreneurship; Governance; History; Organizations; Theory; Africa; Asia; Europe; Latin America; North and Central America
da Silva Lopes, Teresa, Mark Casson, and Geoffrey Jones. "Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History." Journal of International Business Studies 50, no. 8 (October 2019): 1338–1358.
- Summer 2021
- Article
The World Management Survey at 18: lessons and the way forward
By: Daniela Scur, Raffaella Sadun, John Van Reenen, Renata Lemos and Nicholas Bloom
Understanding how differences in management ‘best practices’ affect organizational outcomes has been a focus of both theoretical and empirical work in the fields of management, sociology, economics, and public policy. The World Management Survey (WMS) project was born... View Details
Keywords: Firm Objectives, Organization, And Behavior; Business Economics; Choice Of Technology; Management Of Technological Innovation And R&D; Technological Change: Choices And Consequences; Management Practices and Processes
Scur, Daniela, Raffaella Sadun, John Van Reenen, Renata Lemos, and Nicholas Bloom. "The World Management Survey at 18: lessons and the way forward." Oxford Review of Economic Policy 37, no. 2 (Summer 2021): 231–258.