Publications

April 1990 (Revised December 1992)
Case

Cut Flower Industry in Colombia (Abridged)

The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details

Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia

April 1990
Case

Dow Indonesia (A) (Abridged)

Keywords: Chemical Industry; Indonesia

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

April 1990 (Revised December 1992)
Case

Daidong Mould & Injection Co. (Abridged)

January 1990
Case

Rio Bravo Electricos, General Motors Corp. (Abridged)

Keywords: Auto Industry; Electronics Industry

January 1990
Case

Citibank in Zaire (Abridged)

Keywords: Banks and Banking; International Finance; Banking Industry; Congo, Democratic Republic of the

June 1989 (Revised January 1992)
Case

Ingersoll-Rand (A): Managing Multiple Channels--1985

By: V. Kasturi Rangan and E. Raymond Corey

James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details

Keywords: Decisions; Leadership Style; Marketing Channels; Product Launch; Distribution

April 1989 (Revised April 1990)
Case

Hunger in the Sudan

Keywords: Poverty; Sudan

April 1989
Background Note

World Food System Graphics

April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States