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  • All HBS Web  (468)
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  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

production could affect consumer purchase behavior. The researchers found: When a firm voluntarily discloses its costs, the consumer is more attracted to the brand, which increases willingness to buy. "There's this lay intuition that when... View Details
Keywords: by Dina Gerdeman; Retail
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

they do, think what they think, and why they like or don't like your products. Getting that level of insight requires more intensive interactions with customers than CRM tools permit." It requires that you develop a "poetic insight into customers—a deep... View Details
Keywords: by Jean Ayers
  • 09 Jul 2012
  • Research & Ideas

The Unconscious Executive

conducted by [Mareike] Wieth and [Rose] Zacks has shown people are very good at making intuitive decisions at times when they are not at their best according to their circadian clock. In this research participants showed greater insight... View Details
Keywords: by Martha Lagace
  • 06 Dec 2016
  • First Look

December 6, 2016

discuss intuition regarding which product categories likely lead to positive vs. negative values of concealment. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49531 Precautionary Savings in Stocks and Bonds By:... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

much the same thing: "What will we do with all that bandwidth?" I suspect the answers will be similarly surprising. A third intuition arises out of the one I've just mentioned. Another parallel we think might appear is that just... View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 30 Oct 2012
  • First Look

First Look: October 30

103, no. 4 (2012) Abstract When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

Francesca Gino, Lisa L. Shu, and Chia-Jung Tsay Publication:Emotion Review (forthcoming) Abstract Moral problems often prompt emotional responses that invoke intuitive judgments of right and wrong. While emotions inform judgment across... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

economics, in the sections that follow, we review three sets of possible interpretations for understanding the empirical facts related to the entry into, and persistence in, entrepreneurship. Differences in risk aversion provide a plausible and View Details
Keywords: Sean Silverthorne
  • 23 Jun 2009
  • First Look

First Look: June 23

person. One interpretation is that personal attributes correlated with wages should be considered more widely for determining taxes. Alternatively, if policies such as a height tax are rejected, then the standard Utilitarian framework must fail to capture View Details
Keywords: Martha Lagace
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

average, consistent with the Bayesian intuition that the market inferred their work was mediocre all along. We then investigate whether the eminence of the retracted author and the cause of the retraction (fraud vs. mistake) shape the... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details
Keywords: Martha Lagace
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been... View Details
Keywords: by Manda Salls
  • 19 Mar 2006
  • Research & Ideas

Do I Dare Say Something?

"getting more ideas on the table" is so intuitively appealing, it has been relatively easy to convince organizations that this research is worth sponsoring. Perhaps most surprising to us has been the degree to which fear appears... View Details
Keywords: by Sarah Jane Gilbert
  • 17 Jun 2014
  • First Look

First Look: June 17

individuals are prompted to consider the question "What could I do?" in place of their intuitive approach of considering "What should I do?" Together, these studies point toward a theory of moral insight and important... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

feather flock together." In a series of simulations, we show that latent space coordinates significantly reduce bias in the estimate of social influence. The intuition is that latent coordinates act as proxy variables for hidden... View Details
Keywords: Sean Silverthorne
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

precision of these estimates. The intuition behind one mechanism is slightly ironic: in trying to update optimally, Bayesian agents overweight information of which they overestimate the precision and underweight in the opposite case. This... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

  PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study of Charity Abstract While lay... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be sustained by a strategy in which... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

help sustain superior profits in the long run. We conclude with an exploration of ways in which a firm's business model may impact negotiation outcomes. Several of the proposed pathways work intuitively through the intrinsic... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

even more importantly, NFTs have already proven that they can bootstrap communities of consumers and capture the public’s imagination in a way that cryptocurrency mostly hasn’t. The demand for NFTs is already driving innovation to make crypto wallet technology to more... View Details
Keywords: by HBS News
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