Intuition - Publications - Faculty & Research

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

not intuitive for managers. So Simons created a solution: a free online job design optimization tool that allows companies to plug in information about a particular job to test whether the person in that role is getting the right mix of... View Details

Keywords: by Dina Gerdeman

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

using art to sharpen the intuitiveness that goes into the moment of choice." Others maintained that choosing is neither an art nor a science. Laurence McKinney said, "We ultimately base our decisions on 'feelings'" and... View Details

Keywords: by Jim Heskett

29 Nov 2017
Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

Cotrugli gives equal due to the importance of luck and boldness. A merchant also must be canny, but not overly so: “The shrewdness of the merchant, or his cunning, must be employed in moderation: he should neither hurt others nor allow himself to be got the better of,... View Details

Keywords: by Julia Hanna

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Disruptive Innovation Online Course | HBS Online

Featured Exercises Brainstorming for Final Paper: Examine Your Organization’s Resources, Processes, and Profit Formula to Foster Growth and Success in the Future 5-6 hrs Module 4 Maintaining a Disruptive Scope Build a strong intuition to... View Details

07 Apr 2015
News

Warrior Spirit

martial arts for the last 5,000 years, and MMA is a sport that is intuitively grasped, like hockey is for Canadians. But until now, no one here has tried to commercialize martial arts for the masses.” As a catchall Cui adds, “Asia”... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

your heart is already racing, you can use that high arousal in a positive way by being energetic, enthusiastic, and passionate," she says. "People's intuition is to try and calm down. You are better off running with your high... View Details

Keywords: by Michael Blanding

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

that this three-part structure allows them to distinguish clearly between the novel and non-novel aspects of their business idea. It also forces the more intuitive thinkers to articulate, test, and validate their assumptions, rather than... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

for our children,'” Takeuchi says. “When he heard this, that’s when Honda himself decided it was time for him to retire.” 2. Rely on intuition to grasp the essence of people, things, and events. Takeuchi explains this practice as having... View Details

Keywords: by Kristen Senz

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of the industry in terms of adopting AI. Is the industry mature, with infrastructure already in place to collect data and ready to implement? Are industry stakeholders willing to adopt AI? Do they agree with you on the value of potential benefits? Is the product View Details

Keywords: by Rocio Wu

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

intuition tell you? Why does lack of gender diversity hurt corporate performance? What do you think? Next Month: What Will It Take to Achieve Gender Equality in Leadership? To Read More Vivian Hunt, Dennis Layton, and Sara Prince, Why... View Details

Keywords: by James Heskett

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

to Make Careful Decisions? Summing up reader responses, Professor Jim Heskett finds compelling arguments for a process involving intuition based on analysis and experience. Should people also make their own decision-making process more... View Details

Keywords: by Staff

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

01 Mar 2012
News

Making Finance Personal

organizing household finances, in 1983 Cook cofounded Intuit with the novel idea of producing—as it did with Quicken, its initial offering, and later with its acquisition of TurboTax—financial software as a consumer-oriented,... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services

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Scott D. Cook | Baker Library

Scott D. Cook MBA 1976, Intuit Play Video duration: 1:02:52 Scott Cook, HBS 1976. Interview conducted in March 2001 Scott Cook, HBS 1976, started his career at Procter & Gamble, where he learned about product development, market research,... View Details

Scott D. Cook

century. The success of Quicken was just the beginning. Cook and Intuit went on to launch a full suite of financial applications from on-line bill payment for individuals to inventory and account receivables management for small... View Details

Keywords: Computers & Electronics

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Corporate Training Programs | HBS Online

Testimonials Why us Company Request Info Client Testimonials Intuit Play Intuit testimonial video Employees from Intuit share their experiences in taking an HBS Online course... View Details

24 Apr 2014
News

Fostering financial freedom for low-income individuals

Scott Cook (MBA 1976) wants to change lives through initiatives he created as cofounder of Intuit. These include the Intuit Tax Freedom Project, which provides free online tax preparation services for Americans who cannot afford to pay,... View Details

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

establishing a new market-driven personnel system, improving cross-functional collaboration, and simplifying product development. Steve Bennet was hired in 2000 as CEO at Intuit in large part because of his reputation as a driver of... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

02 Sep 2014
News

Many of the best ideas for improving health care are quite simple

military, and consulting settings, Huckman has backed intuition with hard data. In a software services firm, for example, he found that when familiarity increased by 50 percent, defects decreased by 19 percent and deviations from budget... View Details

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s... View Details

Keywords: by Rachel Layne; Technology; Information Technology

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