Interests Of Consumers - Publications - Faculty & Research

Research Summary

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details

2014
Article

The Growth and Limits of Arbitrage: Evidence from Short Interest

By: Samuel G. Hanson and Adi Sunderam

We develop a novel methodology to infer the amount of capital allocated to quantitative equity arbitrage strategies. Using this methodology, which exploits time-variation in the cross section of short interest, we document that the amount of capital devoted to value... View Details

Keywords: Strategy; Financial Instruments; Capital Markets; Investment

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26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of... View Details

Keywords: by Carmen Nobel; Consumer Products

22 Feb 2011
News

How to refocus US mortgage interest relief

06 Nov 2023

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to... View Details

17 Oct 2014
News

An interest in harnessing technology

Edmund Rogers (MBA 2015) wants to create sustainable businesses within the technology space that allow people to achieve their goals more efficiently. (Published October 2014) View Details

11 Sep 2007
Working Paper Summaries

Bond Risk, Bond Return Volatility, and the Term Structure of Interest Rates

Keywords: by Luis M. Viceira

February 2021
Article

Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio

The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy

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2004
Chapter

Managing the Global Brand: A Typology of Consumer Perceptions

By: Douglas B. Holt, J. A. Quelch and Earl Taylor

Citation

03 Dec 2010
News

7.9% of U.S. consumers bought item on smart phone

13 Apr 2016
News

Consumer Reports in the Age of the Amazon Review

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry

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Article

New Hope for the Expectations Hypothesis of the Term Structure of Interest Rates

By: K. A. Froot

Keywords: Rational Expectations; Yield Curve; Interest Rates; Asset Pricing; Behavioral Finance

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April 1999
Article

Conflict of Interest in the Issuance of Public Securities: Evidence from Venture Capital

By: Paul Gompers and Josh Lerner

Keywords: Conflict of Interests; Financial Instruments; Venture Capital

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March 2019
Article

Consuming Together (versus Separately) Makes the Heart Grow Fonder

By: Ximena Garcia-Rada, Lalin Anik and Dan Ariely

Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the preferences of their... View Details

Keywords: Shared Consumption; Close Relationships; Conflicting Preferences; Spending; Decision Making; Relationships; Motivation and Incentives

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10 Feb 2016
Blog Post

Combining an Interest in Music and Business

my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a... View Details

01 Sep 2009
News

Consumer Finance Makes HBS Debut

TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance