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      • April 2013
      • Case

      Managing with Analytics at Procter & Gamble

      By: Thomas H. Davenport, Marco Iansiti and Alain Serels
      Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
      Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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      Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
      • April 2013 (Revised October 2013)
      • Case

      National Instruments

      By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
      This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
      Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Information Technology Industry; Texas
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      Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
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      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
      • January 2013
      • Case

      Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

      By: Frances X. Frei and Robin J. Ely
      On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details
      Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry
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      Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
      • August 2012
      • Article

      Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance

      By: Laura Alfaro and Maggie Chen
      We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel dataset, we investigate how multinational subsidiaries around the world... View Details
      Keywords: Globalization; Financial Crisis; Multinational Firms and Management; Analytics and Data Science; Business Subsidiaries; Production; Finance; Performance; Ownership
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      Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance." American Economic Journal: Economic Policy 4, no. 3 (August 2012): 30–55. (Also NBER Working Paper No. 17141.)
      • 2012
      • Chapter

      When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams

      By: Jeffrey T. Polzer, Lisa Kwan and Lisa B. Kwan

      Purpose—We review how team members' identities and interests affect team functioning, paying special attention to subgroup dynamics triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and... View Details

      Keywords: Information; Conflict of Interests; Interests; Groups and Teams; Identity; Performance
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      Polzer, Jeffrey T., Lisa Kwan, and Lisa B. Kwan. "When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams." In Looking Back, Moving Forward: A Review of Group and Team-Based Research. v.15, edited by Margaret A. Neale and Elizabeth A. Mannix, 359–381. Research on Managing Groups and Teams. Bingley, UK: Emerald Group Publishing, 2012.
      • November 2012
      • Teaching Note

      Groupon (TN)

      By: Sunil Gupta, Ray Weaver and Yien Hao Lock
      On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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      Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
      • July 2012 (Revised August 2012)
      • Case

      Global Knowledge Management at Danone (A) (Abridged)

      By: Amy C. Edmondson and David Lane
      This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
      Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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      Edmondson, Amy C., and David Lane. "Global Knowledge Management at Danone (A) (Abridged)." Harvard Business School Case 613-003, July 2012. (Revised August 2012.)
      • June 2012
      • Case

      Microsoft IT India

      By: Willy C. Shih, Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina and Helen Wang
      Raj Biyani faced tough challenges managing Microsoft IT India: leading a remote development organization in which key decisions were made in Redmond, and managing an organization that was perceived as less strategic than its sister Microsoft India Development Center... View Details
      Keywords: Organizational Development; Cross-functional Management; Foreign Subsidiaries; Strategy Alignment; Organizational Behavior; Indian Software Development; Global Distributed R&D; Software Industry; Organizational Structure; Research and Development; Operations; Leadership; Globalized Firms and Management; Business Subsidiaries; Information Technology; Applications and Software; Technology Industry; India
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      Shih, Willy C., Margaret Pierson, Alexander Down, William Gustave Jair-Shemuel Jurist, Diego Medicina, and Helen Wang. "Microsoft IT India ." Harvard Business School Case 612-078, June 2012.
      • May 2012 (Revised August 2012)
      • Case

      Apple Inc. in 2012

      By: David B. Yoffie and Penelope Rossano
      On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details
      Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry
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      Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
      • 2012
      • Working Paper

      Is India's Manufacturing Sector Moving Away from Cities?

      By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr
      This paper investigates the urbanization of the Indian manufacturing sector by combining enterprise data from formal and informal sectors. We find that plants in the formal sector are moving away from urban and into rural locations, while the informal sector is moving... View Details
      Keywords: Urban Development; Policy; Factories, Labs, and Plants; Geographic Location; Education; Infrastructure; Manufacturing Industry; India
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      Ghani, Ejaz, Arti Grover Goswami, and William R. Kerr. "Is India's Manufacturing Sector Moving Away from Cities?" Harvard Business School Working Paper, No. 12-090, April 2012.
      • 2012
      • Book

      Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy

      By: Amy C. Edmondson
      Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those... View Details
      Keywords: Change; Interpersonal Communication; Learning; Values and Beliefs; Innovation and Invention; Management; Performance Improvement; Groups and Teams; Research; Strategy; Complexity; Value
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      Edmondson, Amy C. Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy. Jossey-Bass, 2012.
      • March 2012
      • Article

      China's Growing IT Services and Software Industry: Challenges and Implications

      By: F. Warren McFarlan, Ning Jia and Justin Wong
      The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details
      Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China
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      McFarlan, F. Warren, Ning Jia, and Justin Wong. "China's Growing IT Services and Software Industry: Challenges and Implications." MIS Quarterly Executive 11, no. 1 (March 2012).
      • 2012
      • Chapter

      Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM

      By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
      We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
      Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry
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      Bresnahan, Timothy F., Shane Greenstein, and Rebecca M. Henderson. "Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern. University of Chicago Press, 2012.
      • 2014
      • Working Paper

      Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups

      By: Melissa A. Valentine and Amy C. Edmondson
      This paper shows how meso-level structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details
      Keywords: Fluid Personnel; Team Scaffolds; Team Effectiveness; Role-based Coordination; Multi-method; Health Care and Treatment; Analytics and Data Science; Knowledge Use and Leverage; Organizational Structure; Outcome or Result; Performance Effectiveness; Groups and Teams; Networks; Behavior; Balance and Stability; Health Industry
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      Valentine, Melissa A., and Amy C. Edmondson. "Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups." Harvard Business School Working Paper, No. 12-062, January 2012. (Revised June 2014.)
      • December 2011
      • Article

      Data Impediments to Empirical Work on Health Insurance Markets

      By: Leemore S. Dafny, David Dranove, Frank Limbrock and Fiona Scott Morton
      We compare four datasets that researchers might use to study competition in the health insurance industry. We show that the two datasets most commonly used to estimate market concentration differ considerably from each other (both in levels and in changes over time),... View Details
      Keywords: Competition; Analytics and Data Science; Market Participation; Insurance Industry
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      Dafny, Leemore S., David Dranove, Frank Limbrock, and Fiona Scott Morton. "Data Impediments to Empirical Work on Health Insurance Markets." B.E. Journal of Economic Analysis & Policy 11, no. 2 (December 2011).
      • December 2011
      • Article

      Did R&D Firms Used to Patent? Evidence from the First Innovation Surveys

      By: Tom Nicholas
      Matching 2,777 R&D firms in surveys conducted by the National Research Council between 1921 and 1938 with U.S. patents reveals that 59 percent of all firms and 88 percent of publicly-traded firms patented. These shares are much higher than those observed for modern R&D... View Details
      Keywords: Research and Development; Patents; Surveys; Innovation and Invention; Geographic Location; United States
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      Nicholas, Tom. "Did R&D Firms Used to Patent? Evidence from the First Innovation Surveys." Journal of Economic History 71, no. 4 (December 2011): 1032–1059.
      • December 2011
      • Article

      Platform Envelopment

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Information Technology Industry
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
      • November 2011
      • Case

      Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

      By: Michael Beer and Ingrid Vargas
      In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
      Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Information Technology Industry
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      Beer, Michael, and Ingrid Vargas. "Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry." Harvard Business School Brief Case 114-360, November 2011.
      • August 2011
      • Supplement

      InnoCentive.com (B)

      By: Karim R. Lakhani and Eric Lonstein
      InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details
      Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology
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      Lakhani, Karim R., and Eric Lonstein. "InnoCentive.com (B)." Harvard Business School Supplement 612-026, August 2011.
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