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  • Web

Research Services - Faculty & Research

problems. Some specific research services available to HBS faculty include: Computing resources HBS provides an expansive computing infrastructure for research, as well as the guidance and expertise of programmers, statisticians, database... View Details
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

information systems. "We had so many people in the company who wanted to help but who weren't trained to help," Neeleman told the New York Times. "We had an emergency control center full of people who didn't know what to... View Details
Keywords: by Julia Hanna; Air Transportation
  • Web

Policies, Rules & Guidelines | About

educational and research purposes for which it was designed and prohibits the use of its network to violate the law, including the U.S. Copyright Act. Drone Policy HBS community members have requested information on using UAS or drones on... View Details
  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States; Washington (state, US); Seattle
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    Robert Simons

    Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

    • July 2013 (Revised August 2017)
    • Case

    TaKaDu

    By: Elie Ofek and Matthew Preble
    In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
    Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
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    • Web

    ハーバード - Global

    to scale up hydrogen production and infrastructure by 2030, but the pace at which the market for hydrogen would develop was unpredictable and there was a risk that the timing of hydrogen availability would not align with market demand.... View Details
    • Web

    Technology & Innovation - Faculty & Research

    Technology & Innovation Technology & Innovation December 2014 Article The Distinct Effects of Information Technology and Communication Technology on Firm Organization By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen... View Details
    • March 2023 (Revised June 2023)
    • Teaching Note

    Ransomware Attack at Springhill Medical Center

    By: Suraj Srinivasan and Li-Kuan (Jason) Ni
    Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details
    Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; Alabama; United States
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    • Web

    Profiles - MBA

    shed light on donations at the corporate level, I discovered that technology and the power of making information widely accessible can bring us one step closer to a more safe, just, and verdant world. In particular, by building a Google... View Details
    • Web

    Business & Environment - Faculty & Research

    composition of a firm's investor base. Finally, firms that report more information about the different forms of capital or follow more closely the guiding principles as described in the IR Framework of the IIRC exhibit a more long-term... View Details
    • February 2017 (Revised November 2021)
    • Case

    Digitalization at Siemens

    By: David J. Collis and Tonia Junker
    The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
    Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry
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    • 23 Apr 2024
    • In Practice

    Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

    With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
    Keywords: by Rachel Layne
    • Web

    Topics - HBS Working Knowledge

    (1) Information Technology (65) Information Types (1) Information (52) Infrastructure (55) Initial Public Offering (3) Innovation Leadership (22)... View Details
    • 12 Oct 2006
    • First Look

    First Look: October 12, 2006

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806086 Comergent Technologies Inc.: Enterprise E-Commerce Harvard Business School Case 505-016 BP's IR director has begun a program to use information regarding external views... View Details
    Keywords: Sean Silverthorne
    • 19 Oct 2010
    • Working Paper Summaries

    The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology

    Keywords: by Nathan Craig, Nicole DeHoratius & Ananth Raman; Apparel & Accessories; Fashion
    • 01 Mar 2024
    • News

    Alumni and Faculty Books and Podcasts

    design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing fast. In... View Details
    Keywords: Information; Information
    • May 2012 (Revised August 2012)
    • Case

    Apple Inc. in 2012

    By: David B. Yoffie and Penelope Rossano
    On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details
    Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry
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    • Web

    Human Behavior & Decision-Making - Faculty & Research

    Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical information due to bounded... View Details
    • 01 Dec 2023
    • News

    A More Accommodating Approach

    Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
    Keywords: Jennifer Gillespie