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  • All HBS Web  (1,312)
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← Page 12 of 1,312 Results →
  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
  • February 2011 (Revised February 2012)
  • Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
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Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
  • October 2021
  • Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
  • June 2000
  • Case

Hollydazzle.com

This case describes the unique underlying economics of a start-up Internet retailing company. It highlights the fact that costs in that setting have a component that varies with volume and thus seriously impacts profitability. View Details
Keywords: Cost Accounting; Internet and the Web; Business Startups; Retail Industry
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Sarkar, Ratna G. "Hollydazzle.com." Harvard Business School Case 100-066, June 2000.
  • June 1999 (Revised June 2000)
  • Case

Eckerd Corporation

By: Michael E. Porter and John E. Kelleher
Describes the history and current situation in the retail pharmacy industry, including competition from new merchants and Internet drugstores. Eckerd, one of the top four drug chains, must decide how to position itself for the future. View Details
Keywords: Competition; Alignment; Supply and Industry; Retail Industry; Retail Industry
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Porter, Michael E., and John E. Kelleher. "Eckerd Corporation." Harvard Business School Case 799-141, June 1999. (Revised June 2000.)
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business... View Details
Keywords: by Michael Blanding; Advertising
  • June 1996 (Revised April 2003)
  • Case

AeroTech Service Group, Inc.

AeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace with many of its customers, suppliers, and other partners. The case discusses AeroTech's product and explores options... View Details
Keywords: Internet and the Web; Information Technology; Information Technology Industry; Information Technology Industry
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Upton, David M., and Andrew P. McAfee. "AeroTech Service Group, Inc." Harvard Business School Case 696-094, June 1996. (Revised April 2003.)
  • October 2011
  • Case

CSN Stores

By: William A. Sahlman and Neil Tolaney
In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details
Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Information Technology Industry
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Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

a few main strategies. “In any organization, you want to make the moral and material coexist,” Ramarajan says. It can be a challenge, no more so than in the media, and the paper offers lessons for building a morally grounded career in any View Details
Keywords: by Scott Van Voorhis
  • March 2002
  • Background Note

Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce

Illustrates how various elements in a customer's encounter with Internet services relying on physical service (labor-intensive customer support and/or logistics) affect one another. Presents a framework that suggests: 1) that improving service quality in specific... View Details
Keywords: Internet and the Web; Service Delivery; Performance Efficiency; Performance Effectiveness; Service Industry
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Hallowell, Roger H. "Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce." Harvard Business School Background Note 802-155, March 2002.
  • 30 Apr 2001
  • Research & Ideas

Why Evolutionary Software Development Works

industry in which the need for a responsive development process has never been greater. The researchers analyzed data from 29 completed projects and identified the characteristics most associated with the best outcomes. (See "Four... View Details
Keywords: by Alan MacCormack; Technology
  • 2009
  • Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester
In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details
Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Food and Beverage Industry
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Luehrman, Timothy A., and W. Carl Kester. "Finance Simulation: M&A in Wine Country: No. 3289." Simulation and Teaching Note. Watertown, MA: Harvard Business Publishing, 2009. Electronic.
  • January 1999 (Revised March 2000)
  • Case

ZEFER: November 1998

By: Paul A. Gompers
ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme. The firm's financing strategy will be determined by its business strategy. View Details
Keywords: Acquisition; Financial Strategy; Service Operations; Business Strategy; Expansion; Internet; Service Industry
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Gompers, Paul A. "ZEFER: November 1998." Harvard Business School Case 299-032, January 1999. (Revised March 2000.)
  • February 2000 (Revised August 2000)
  • Case

Boston.com

By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Publishing Industry; United States
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Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
  • December 2001 (Revised January 2002)
  • Case

COSCO

By: F. Warren McFarlan and David Lane
Focuses on the IT challenges facing COSCO, one of the largest shipping companies in the world, as it deals with the Internet and modern information technology. The challenge is to understand what they are trying to do and understand the complexity of the task. View Details
Keywords: Internet and the Web; Information Technology; Organizational Change and Adaptation; Technological Innovation; Complexity; Problems and Challenges; Shipping Industry; China
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McFarlan, F. Warren, and David Lane. "COSCO." Harvard Business School Case 302-051, December 2001. (Revised January 2002.)
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

well-established firms such as Walgreen's and Rite Aid. We also look at Amazon.com, another upstart that can claim to be "the biggest book store in the world." By looking closely at these companies' use of the Internet— which I believe is the analog to the... View Details
Keywords: by Staff
  • February 2000 (Revised November 2000)
  • Case

Women.com

By: Myra M. Hart and Sarah S. Khetani
Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details
Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry
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Hart, Myra M., and Sarah S. Khetani. "Women.com." Harvard Business School Case 800-216, February 2000. (Revised November 2000.)
  • April 1999
  • Case

Steve Perlman and WebTV (A)

By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
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Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
  • August 1997 (Revised March 1999)
  • Case

VeriFone (1997)

By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard
VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details
Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry
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Nolan, Richard L., Anne Donnellon, and Donna B. Stoddard. "VeriFone (1997)." Harvard Business School Case 398-030, August 1997. (Revised March 1999.)
  • September 2000 (Revised February 2025)
  • Case

Netflix (2000)

By: E. Scott Mayfield
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
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