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      Human BehaviorRemove Human Behavior →

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      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
      • June 2000 (Revised December 2000)
      • Case

      Compensation and Performance Evaluation at Arrow Electronics

      By: Brian J. Hall and Carleen Madigan
      Describes a company's struggles in implementing a subjective performance rating system for its employees. In particular, it describes the difficulties faced by the CEO in getting managers to combat "ratings inflation"--that is, to produce numerical ratings that are... View Details
      Keywords: Behavior; Performance Evaluation; Compensation and Benefits; Electronics Industry
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      Hall, Brian J., and Carleen Madigan. "Compensation and Performance Evaluation at Arrow Electronics." Harvard Business School Case 800-290, June 2000. (Revised December 2000.)
      • August 1999
      • Case

      Leaving

      By: David A. Thomas
      A company supervisor listens to an employee, an African American woman, announce she is leaving the company and tries to understand the situation. View Details
      Keywords: Resignation and Termination; Retention; Race; Behavior; Diversity; Interpersonal Communication; Labor and Management Relations
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      Thomas, David A. "Leaving." Harvard Business School Case 400-033, August 1999.
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Anatomical View of the Human Brain, Primer Three

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Is the Human Brain a Computer? Primer Seven

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
      • November 1998
      • Case

      Wegmans Food Markets: Diabetes Counseling

      By: Ray A. Goldberg, David E. Bell and Ann Leamon
      Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details
      Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Pharmaceutical Industry; Food and Beverage Industry
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      Goldberg, Ray A., David E. Bell, and Ann Leamon. "Wegmans Food Markets: Diabetes Counseling." Harvard Business School Case 599-057, November 1998.
      • June 1998
      • Article

      Reward, Intrinsic Motivation, and Creativity

      By: B. A. Hennessey and T. M. Amabile
      Comments on R. Eisenberger and J. Cameron's (see record 1996-06440-007) discussion on the impact of reward on creativity. The authors argue that Eisenberger and Cameron overlooked or failed to adequately explain several demonstrations of lower creativity on rewarded... View Details
      Keywords: Creativity; Motivation and Incentives; Performance Evaluation
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      Hennessey, B. A., and T. M. Amabile. "Reward, Intrinsic Motivation, and Creativity." American Psychologist 53, no. 6 (June 1998): 674–675.
      • May 1994
      • Article

      The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations

      By: T. M. Amabile, K. G. Hill, B. A. Hennessey and E. M. Tighe
      The Work Preference Inventory (WPI) is designed to assess individual differences in intrinsic and extrinsic motivational orientations. Both the college student and the working adult versions aim to capture the major elements of intrinsic motivation (self-determination,... View Details
      Keywords: Creativity; Motivation and Incentives; Measurement and Metrics; Higher Education; Employees; Personal Characteristics
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      Amabile, T. M., K. G. Hill, B. A. Hennessey, and E. M. Tighe. "The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations." Journal of Personality and Social Psychology 66, no. 5 (May 1994): 950–967.
      • July 1993 (Revised December 2003)
      • Case

      Sears Auto Centers (A)

      By: Lynn S. Paine and Michael Santoro
      The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs. View Details
      Keywords: Corporate Governance; Corporate Accountability; Ethics; Organizational Culture; Compensation and Benefits; Management Teams; Employees; Behavior; Motivation and Incentives; Performance Improvement; Auto Industry
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      Paine, Lynn S., and Michael Santoro. "Sears Auto Centers (A)." Harvard Business School Case 394-009, July 1993. (Revised December 2003.)
      • February 1993
      • Background Note

      HRM Course Overview Note

      By: Michael Beer
      Provides an overview of the first-year required course in Human Resource Management. It argues that commitment, coordination, and competence are critical organizational outcomes and that skills in organizational diagnosis, design, and change are central to obtaining... View Details
      Keywords: Change; Competency and Skills; Human Resources; Organizations; Organizational Design; Outcome or Result; Behavior
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      Beer, Michael. "HRM Course Overview Note." Harvard Business School Background Note 493-062, February 1993.
      • October 1991 (Revised January 2000)
      • Case

      Workplace Safety at Alcoa (A)

      By: Kim B. Clark and Joshua D. Margolis
      Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details
      Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States
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      Clark, Kim B., and Joshua D. Margolis. "Workplace Safety at Alcoa (A)." Harvard Business School Case 692-042, October 1991. (Revised January 2000.)
      • January 1991 (Revised March 2010)
      • Supplement

      Westchester Distributing, Inc. (B)

      By: Robert L. Simons and Robert Boxwell
      Describes the actions taken by the owner/president to resolve the dilemma. View Details
      Keywords: Crime and Corruption; Customers; Problems and Challenges; Governance Controls; Compensation and Benefits; Behavior; Distribution Industry
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      Simons, Robert L., and Robert Boxwell. "Westchester Distributing, Inc. (B)." Harvard Business School Supplement 191-119, January 1991. (Revised March 2010.)
      • November 1988 (Revised July 1997)
      • Case

      Technology Transfer at a Defense Contractor

      By: Linda A. Hill
      At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
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      Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
      • Research Summary

      Creativity and Innovation

      By: Teresa M. Amabile

      Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details

      Keywords: Creativity; Innovation
      • Forthcoming
      • Article

      Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

      By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
      Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
      Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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      Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management (forthcoming). (Pre-published online March 7, 2024.)
      • Article

      Don’t let an AI failure harm your brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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      De Freitas, Julian. "Don’t let an AI failure harm your brand." Harvard Business Review (in press).
      • 2025
      • Chapter

      Employer-Based Short-Term Savings Accounts

      By: Sarah Holmes Berk, John Beshears, Jay Garg, James J. Choi and David Laibson
      We study the introduction of a choice architecture design intended to increase short-term savings among employees at five U.K. firms. Employees were offered the opportunity to opt into a payroll deduction program that auto-deposits funds from each paycheck into a... View Details
      Keywords: Personal Finance; Compensation and Benefits; Well-being; Behavior; Investment Funds; Employees; United Kingdom
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      Berk, Sarah Holmes, John Beshears, Jay Garg, James J. Choi, and David Laibson. "Employer-Based Short-Term Savings Accounts." In The Elgar Companion to Consumer Behaviour and the UN Sustainable Development Goals, edited by Lucia A. Reisch and Cass R. Sunstein. Cheltenham: Edward Elgar Publishing, forthcoming.
      • Forthcoming
      • Article

      Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

      By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
      Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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      Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming).
      • Teaching Interest

      Leadership and Organizational Behavior (LEAD)

      By: Ethan S. Bernstein

      Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections).  This course focuses on how managers become effective leaders by addressing the human side of enterprise.

      The course is divided into five modules:View Details

      Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication
      • Research Summary

      Managing the Advantages and Tradeoffs of Collaborative Structures

      By: Ethan S. Bernstein

      To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

      Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management
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