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      • February 2024
      • Teaching Note

      The Globalization of Manchester City Football Group

      By: Tiona Zuzul, Maria P. Roche and Exequiel Hernandez
      Teaching Note for HBS Case No. 723-391. View Details
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      Zuzul, Tiona, Maria P. Roche, and Exequiel Hernandez. "The Globalization of Manchester City Football Group." Harvard Business School Teaching Note 724-451, February 2024.
      • February 2024
      • Teaching Note

      Replika AI: Monetizing a Chatbot

      By: Julian De Freitas
      Teaching Note for HBS Case No. 523-016. View Details
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      De Freitas, Julian. "Replika AI: Monetizing a Chatbot." Harvard Business School Teaching Note 524-038, February 2024.
      • February 2024
      • Teaching Note

      Masdar City: Aiming for Sustainable and Profitable Real Estate

      By: Boris Vallee and Sean Bracken
      Teaching Note for HBS Case No. 223-036. View Details
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      Vallee, Boris, and Sean Bracken. "Masdar City: Aiming for Sustainable and Profitable Real Estate." Harvard Business School Teaching Note 224-063, February 2024.
      • February 2024
      • Teaching Note

      Data-Driven Denim: Financial Forecasting at Levi Strauss

      By: Mark Egan
      Teaching Note for HBS Case No. 224-029. Levi Strauss & Co. (“Levi Strauss”) partnered with the IT services company Wipro to incorporate more sophisticated methods, such as machine learning, into their financial forecasting process starting in 2018. The decision to... View Details
      Keywords: Forecasting; Regression; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Apparel and Accessories Industry; United States
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      Egan, Mark. "Data-Driven Denim: Financial Forecasting at Levi Strauss." Harvard Business School Teaching Note 224-073, February 2024.
      • February 2024
      • Teaching Note

      GROW: Using Artificial Intelligence to Screen Human Intelligence

      By: Ethan Bernstein
      Teaching Note for HBS Case No. 418-020. View Details
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      Bernstein, Ethan. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Teaching Note 424-048, February 2024.
      • February 2024
      • Teaching Note

      Data Science at the Warriors

      By: Iavor I Bojinov and Jessie Li
      Teaching Note for HBS Case No. 622-048. View Details
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      Bojinov, Iavor I., and Jessie Li. "Data Science at the Warriors." Harvard Business School Teaching Note 624-077, February 2024.
      • February 2024
      • Teaching Note

      TimeCredit

      By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
      Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting... View Details
      Keywords: Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Partners and Partnerships; Technology Industry
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      Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Teaching Note 824-171, February 2024.
      • February 2024
      • Teaching Note

      Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

      By: Mark Egan
      Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
      Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)." Harvard Business School Teaching Note 224-071, February 2024.
      • February 2024 (Revised February 2024)
      • Teaching Note

      Travelogo: Understanding Customer Journeys

      By: Eva Ascarza and Ta-Wei Huang
      Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
      Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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      Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
      • February 2024
      • Teaching Note

      Toby Norman: Is Passion Enough for Simprints to Thrive?

      By: Jon M. Jachimowicz
      Teaching Note for HBS Case No. 424-015. View Details
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      Jachimowicz, Jon M. "Toby Norman: Is Passion Enough for Simprints to Thrive?" Harvard Business School Teaching Note 424-066, February 2024.
      • February 2024
      • Teaching Note

      CityScore: Big Data Comes to Boston

      By: Boris Groysberg and Sarah L. Abbott
      Teaching Note for HBS Case No. 422-050. In 2016, Mayor Marty Walsh of Boston introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. View Details
      Keywords: Government Administration; Leadership; Transformation; City; Analytics and Data Science; Measurement and Metrics; Public Administration Industry; United States; Boston
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      Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Teaching Note 424-058, February 2024.
      • February 2024
      • Teaching Note

      SenseAim Technologies: Pricing to Win

      By: Elie Ofek
      Teaching Note for HBS Case No. 521-049. View Details
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      Ofek, Elie. "SenseAim Technologies: Pricing to Win." Harvard Business School Teaching Note 524-069, February 2024.
      • February 2024 (Revised March 2024)
      • Teaching Note

      X: The Foghorn Decision

      By: Kyle Myers and Walter Frick
      Teaching Note for HBS Case No. 618-060. View Details
      Keywords: Alternative Energy; Energy Generation; Energy Sources; Climate Change; Green Technology; Selection and Staffing; Knowledge; Product Design; Product Development; Research and Development; Risk and Uncertainty; Science-Based Business; Innovation and Invention; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Electronics Industry; Green Technology Industry; Technology Industry
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      Myers, Kyle, and Walter Frick. "X: The Foghorn Decision." Harvard Business School Teaching Note 624-065, February 2024. (Revised March 2024.)
      • February 2024
      • Teaching Note

      JTC: Stronger Together with Shared Ownership

      By: Ethan Bernstein and Cara Mazzucco
      Teaching Note for HBS Case No. 420-008. View Details
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      Bernstein, Ethan, and Cara Mazzucco. "JTC: Stronger Together with Shared Ownership." Harvard Business School Teaching Note 424-034, February 2024.
      • February 2024
      • Teaching Note

      Compass Pathways: Pioneering Psychedelic Treatment

      By: Tiona Zuzul
      Teaching Note for HBS Case No. 724-412. View Details
      Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom
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      Zuzul, Tiona. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Teaching Note 724-457, February 2024.
      • January 2024
      • Teaching Note

      Frank Cornelissen: The Great Sulfite Debate (A) & (B)

      By: Tiona Zuzul
      Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
      • January 2024
      • Teaching Note

      Winning Business at Russell Reynolds

      By: Ethan Bernstein and Cara Mazzucco
      Teaching Note for HBS Case No. 422-045. View Details
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      Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds." Harvard Business School Teaching Note 424-049, January 2024.
      • January 2024
      • Teaching Note

      Stagflation: The 1970s and the Crisis of the Post-war Order

      By: Jeremy Friedman
      Teaching Note for HBS Case No. 721-027. View Details
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      Friedman, Jeremy. "Stagflation: The 1970s and the Crisis of the Post-war Order." Harvard Business School Teaching Note 724-029, January 2024.
      • January 2024
      • Teaching Note

      Ball: EVA Driving the World’s Leading Can Manufacturer (A) – (C)

      By: Jonas Heese
      Teaching Note for HBS Case Nos. 124-002, 124-003, and 124-004. View Details
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      Heese, Jonas. "Ball: EVA Driving the World’s Leading Can Manufacturer (A) – (C)." Harvard Business School Teaching Note 124-075, January 2024.
      • January 2024
      • Teaching Note

      Nigeria: Africa's Giant

      By: Marlous van Waijenburg
      Teaching Note for HBS Case No. 723-056. View Details
      Keywords: Africa; Nigeria
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      van Waijenburg, Marlous. "Nigeria: Africa's Giant." Harvard Business School Teaching Note 724-017, January 2024.
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