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Show Results For
- All HBS Web
(525)
- People (1)
- News (158)
- Research (292)
- Events (2)
- Multimedia (10)
- Faculty Publications (166)
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
discuss each of these myths in turn. Size Of The Reward Loyalty programs do not really work in grocery stores because the rewards that grocery retailers can afford to offer are too small. They cannot offer... View Details
- 05 May 2015
- First Look
First Look: May 5
grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of initiatives to reduce the use of plastic bags. However, little is known about how these... View Details
Keywords: Carmen Nobel
- 11 Aug 2009
- First Look
First Look: August 11, 2009
A Study of Online Grocery Purchases and Order Lead Time Authors:Katherine L. Milkman, Todd Rogers, and Max Bazerman Publication:Marketing Letters (in press) Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
- 20 May 2008
- First Look
First Look: May 20, 2008
tolerance, can have substantial welfare costs. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13966 I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time... View Details
Keywords: Martha Lagace
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
example of a non-high-tech company we study is H.E. Butt Grocery Company. This is a large, very successful privately held chain in southern Texas that has used technology to combat some of the threats of its competitors, including... View Details
Keywords: by Staff
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in... View Details
Keywords: Dina Gerdeman
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
road half the time, grew in number as the size of the average American household declined. The new economy has made it even easier for consumers to get rid of their stuff. These huge houses had to be filled with more stuff, good news for the home-appliance and... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
2014 report from Boston Consulting Group, some two-thirds of total growth in the grocery sector has come from "responsible consumption" products. For example, organic grocer Whole Foods' annual revenues have increased steadily in the past... View Details
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
new research about how scheduling affects worker behavior. The potential result: Americans could avoid 19 million foodborne illnesses, nearly 51,000 hospitalizations, and billions of dollars of related medical costs. Government health officers routinely drop in to... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
way to markets in identified customers? A: The value of the identity accrues to more than just the shopper. In a supermarket frequent shopper program, there is value in the identity to the grocery store and to manufacturers to whom the... View Details
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
brands, forever on the lookout for new opportunities; home life has become an act of managing supply chains, outsourcing housecleaning, childcare, and even grocery shopping to others; and churches market themselves like fast food... View Details
Keywords: by Michael Blanding
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
in some cases, less finished-product testing. Outsourcing food safety testing A growing number of food manufacturers, grocery stores, and restaurants are choosing to outsource some or all of their food testing—and in many cases, they are... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
fulfillment of basic needs, such as Consumer Product Goods and apparel basics, is growing. With customers increasingly ordering these and other products online, potential shoppers have fewer reasons to leave their homes, and the clothing store collocated with the... View Details
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
future Wi-Fi users, those who access wireless services with their PDAs. For example, imagine a trip to the grocery store where you pull out your PDA to download your shopping list and store coupons, all being delivered via a local... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz went door to door, or grocery store to grocery store, saying, 'What do you think about these pickles?' Field walked the floors of his Chicago department store observing customer reactions to... View Details
Keywords: by Martha Lagace
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
offers consumers three options—good, better and best—in most high turnover product categories. In addition, Tesco doesn't just sell groceries through one-size-fits-all supermarkets. Recognizing the need to shape as well as respond to an... View Details
- 07 Dec 2015
- Research & Ideas
Why Immigrant Workers Cluster in Particular Industries
cross-referenced this information with employment data for the largest industry clusters within each ethnic group—for example, grocery stores for Yemenis, gas stations for Punjabis, and taxicabs for Bangladeshis and Eritreans. They found... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details