Green Marketing - Publications - Faculty & Research

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

Collaboration with suppliers to dramatically increase supply of green shipping fuels. Maersk’s massive scale means that they can essentially create a new market for sustainable shipping fuels, which they are... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

will solve real problems, from climate change and hunger to obesity and menstrual pain. They envision a future in which biotechnologists work from a platform that enables them to develop effective drugs within months for any emerging virus, where View Details

Keywords: Publishing Industries (except Internet); Information

22 Feb 2022
News

New Urban Order

surface, a green roof, or supporting solar panels or wind turbines when possible,” Carty says. “And building wastewater can be treated and reused for flushing toilets and watering plants, for example, which has the added benefit of... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

Consumer Resilience BIO True sustainability is both green (energy/environment) and resilient (hazard-resistant/continuing). Destroyed green assets are a double loss. Non-resilient development burdens... View Details

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2022 Reunion Presentations - Alumni

S. Bernstein (MBA 2006, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on what organizations would hire them to do: organizations posted jobs, and people applied for them. For... View Details

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US Business Immigration Overview - Alumni

Careers US Business Immigration Overview Careers US Business Immigration Overview Looking to work in the United States? We know that it can often be tricky to figure out the requirements needed to secure work authorization. Below we have provided information on work... View Details

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Electricity - Business & Environment

Confronting Climate Change Electricity Renewables, nuclear, and carbon capture offer massive market potential The combustion of fossil fuels to generate electricity is the largest source of greenhouse gas emissions and the largest... View Details

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

watched the Mahabharata on rented videotapes. I watched Bollywood movies religiously. I wrote in my HBS essay: “According to The New York Times, Bollywood is viewed as an industry that can successfully market its wares only to those... View Details

May 2016 (Revised April 2019)
Case

Olivia Lum: Wanting to Save the World

By: Geoffrey Jones and Essie Alamsyah

This case considers the entrepreneurial career of Olivia Lum, who founded the Singaporean water company Hyflux in 1989. An orphan born in Malaysia, Lum provides a rare case of an entrepreneurial success in a country whose economic success has primarily rested on... View Details

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July 2014 (Revised December 2016)
Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez

Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details

Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Green Technology Industry; Green Technology Industry; Green Technology Industry

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29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be... View Details

Keywords: by Brian Kenny; Fashion

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

business and policy realms. Climate is a space where you need to lean into policies to shape incentives, which can, in turn, create incentives for new business models and growth opportunities. The IRA is a great example of how policy actions can catalyze private... View Details

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

especially given the $783 billion in pump priming provided by the Biden administration’s Inflation Reduction Act. “I hope these initiatives are successful in both accelerating the green transition and revitalizing the American job View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54823 June 2018 Strategy Science Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage By: Oberholzer-Gee,... View Details

Keywords: by Sean Silverthorne

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

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Sustainable Investing Course | HBS Online

Effects of Shareholder Engagement Show Hide Details Concepts Sustainable Investing in Public Markets Divestment: Screening and Portfolio Tilts Engagement and Proxy Voting ESG Integration and Alpha Generation Sustainable Public View Details

18 Feb 2009
First Look

First Look: February 18, 2009

efficiency benefits of market transactions Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Leveraging Waste: Implications for Competition and Welfare (revised) Author:Deishin Lee Abstract We study the competitive and... View Details

Keywords: Martha Lagace

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HBS - The year in Review

Negotiation, Organizations & Markets Thomas Graeber Negotiation, Organizations & Markets Jillian Jordan Negotiation, Organizations & Markets James Riley Organizational Behavior... View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

markets, which have had biosimilar competition since 2006. Using our own survey, we analyze how market features and public policies predict biosimilar entry, price, and penetration, finding significant heterogeneity across countries and... View Details

Keywords: Dina Gerdeman

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