Publications

17 Aug 2015
News

How Marvel Comics Found Its New Superhero by Revisiting an Old Idea

July 1993 (Revised September 1995)
Supplement

Block 16: Ecuadorian Government's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details

Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy

26 Feb 2015
News

Ethics and the environment: Eco-waverers

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

August 2011
Supplement

Career at a Crossroad: Packing Up

By: Noam Wasserman and Lisa Brem

Akhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancee, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing... View Details

Keywords: Business Startups; Technological Innovation; Job Offer; Personal Development and Career; Opportunities; Technology

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details

12 Jun 2014
News

Second Wind

February 2000 (Revised December 2001)
Case

Kmart Inc. and Builders Square

In 1997, Kmart received an offer from retail buyout specialists Leonard Green & Partners for the purchase of its ailing 162-store home improvement chain, Builders Square. Green's offer included a $10 million cash payment, a warrant to purchase a 28% stake in the new... View Details

Keywords: Business Subsidiaries; Valuation; Leveraged Buyouts; Construction Industry; Retail Industry; United States

Research Summary

Choice, Rationality and Welfare Measurement

By: Jerry R. Green

For the past century, economists have used the hypothesis that individual choice is based on rationality in their calculations of individual and collective welfare. The central ideas are that actual market choice reveal underlying preferences, and with a good set of... View Details

Eva Ascarza

Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing

18 Sep 2012
First Look

First Look: September 18

PublicationsSidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan Authors:Francesca Gino Publication:Harvard Business Review Press, forthcoming Abstract You may not realize it but simple, irrelevant factors can... View Details

Keywords: Sean Silverthorne

09 Apr 2025
Video

Schneider Electric | How digital solutions are accelerating sustainability in buildings

11 Jun 2013
First Look

First Look: June 11

http://hbr.org/search/713073-PDF-ENG Harvard Business School Case 413-073 First Green Bank: Bringing Bloom to Desert Landscapes First Green Bank is a bank start-up in the midst... View Details

Keywords: Carmen Nobel

August 2011 (Revised August 2013)
Case

Career at a Crossroad: Roopa Rao

By: Noam Wasserman and Lisa Brem

Akhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancée, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing... View Details

Keywords: Personal Development and Career; Business Startups; Business Growth and Maturation; Corporate Entrepreneurship; Work-Life Balance; Family and Family Relationships

30 Jan 2024
Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy

December 1998 (Revised January 2001)
Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details

Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan

27 Dec 2019
News

The Rise of Fertility Startups

23 Apr 2018
News

Two Future HBS Students Receive Paul & Daisy Soros Fellowships for New Americans

March 2012
Article

New Project? Don't Analyze—Act

By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown

In a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in... View Details

Keywords: Entrepreneurship; Managing Yourself; Project Management; Project Strategy; Risk Management

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