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    Sara McKinley Torti

    Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

    • Research Summary

    Research pages

    By: William R. Kerr
    • March 2019 (Revised July 2021)
    • Case

    Waymo LLC

    By: John R. Wells and Benjamin Weinstock
    On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
    Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
    Related
    • May 2024
    • Teaching Note

    AI Wars

    By: Andy Wu and Matt Higgins
    Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
    Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
    Related
    • July 2013
    • Teaching Note

    Google's Project Oxygen: Do Managers Matter?

    By: David A. Garvin
    Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details
    Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources
    Related
    • 03 Feb 2012
    • News

    Facebook's balancing act

    • 04 Feb 2015
    • What Do You Think?

    Is There a Stanford-Google-Silicon Valley School of Management?

    Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing... View Details
    Keywords: by James Heskett; Education
    • 12 Aug 2008
    • Op-Ed

    Google-Yahoo Ad Deal is Bad for Online Advertising

    A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates, according to Harvard Business School assistant... View Details
    Keywords: by Benjamin G. Edelman; Advertising; Publishing
    • 25 Apr 2014
    • Video

    Victoria Ransom - Making A Difference

      Omar Olivarez

      Omar Olivarez is a doctoral candidate in the Technology & Operations Management unit. His interests lie at the intersection of automation, labor, innovation, and managerial views of the firm. Omar received his BBA in Management Information Systems from The... View Details
      • 25 Apr 2014
      • Video

      Victoria Ransom - Making A Difference

      • 25 Apr 2014
      • Video

      Victoria Ransom - Making A Difference

      • 15 Jun 2016
      • News

      Google's Bold Move To Reinvent Every Device On The Planet

      • 25 Mar 2020
      • Blog Post

      Black New Venture Competition and Black Tech Master Series Recap

      interactive workshops, dynamic panel discussions, and networking opportunities. The event featured a lineup of leaders including Jewel Burks Solomon, the head of Google for Startups, HBS Senior Lecturer Jeff Bussgang and Damien... View Details
      • Winter 2017
      • Article

      Google, Mobile and Competition: The Current State of Play

      By: Benjamin Edelman
      I present Google practices that have raised objections from competition regulators. I consider the key impediments to competition and examine the business models foreclosed by Google's restrictions. View Details
      Keywords: Antitrust; Mobile; Mobile Technology; Search Technology; Technology Platform; Contracts; Lawfulness; Competition; Information Technology Industry; European Union; Russia; South Korea
      Related
      • 17 Apr 2019
      • Cold Call Podcast

      Would You Live in a Smart City Where Government Controls Privacy?

      • May 2017 (Revised March 2018)
      • Case

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
      Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
      Related
      • January 2009
      • Case

      Microsoft's Search

      By: Jan W. Rivkin and Eric J. Van den Steen
      In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details
      Keywords: Digital Marketing; Competitive Strategy; Internet and the Web; United States
      Related
      • 10 Dec 2013
      • First Look

      First Look: December 10

      a comprehensive approach to understanding the drivers of firm location choices by modeling not only the impact of location and firm heterogeneity, but also the strategic interaction among firms. August 2013 Harvard Business Review How View Details
      Keywords: Sean Silverthorne
      • 05 Dec 2019
      • News

      How Disputes Over Big Tech Are Disrupting Global Trade