Publications

2014
Book

Empire of Cotton: A Global History

By: Sven Beckert

The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details

Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry

Video

Taxation in a Global Context

Web

Fast Facts - Global

Fast Facts Locations 18 Global locations have been opened around the world since the Global Initiative was founded Alumni 90,662 in 173 countries 104 Clubs and associations in 51 countries Faculty 40% Born... View Details

May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details

Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland

20 May 2013
News

HBS Hosts Global Health Competition

01 Oct 2018
Video

Who Benefits From Global Talent?

August 1996
Case

Global Industries, AG

By: David F. Hawkins

June 2008
Editorial

Delivering Global Health

By: Sachin H Jain, Rebecca Weintraub, Joseph Rhatigan, Michael E. Porter and Jim Yong Kim

Keywords: Health

May–June 1986
Article

Customizing Global Marketing

By: John A. Quelch and Edward J. Hoff

October 2007 (Revised October 2009)
Case

Global Climate Change and BP

By: Forest L. Reinhardt and Mikell Hyman

Following the sudden resignation of Sir John Browne, Tony Hayward, BP CEO, must decide how global climate change management will figure into BP's corporate strategy. Climate change management was a major part of BP's strategy under Browne: In 1997 Browne broke from his... View Details

Keywords: Change Management; Climate Change; Corporate Strategy; Corporate Social Responsibility and Impact; Management Teams; Environmental Sustainability; Government and Politics; Energy Sources; Global Strategy; Operations; Utilities Industry; Energy Industry; United Kingdom

September 21, 2013
Other Article

Redefining Global Health-care Delivery

By: Jim Yong Kim, Paul E. Farmer and Michael E. Porter

Initiatives to address the unmet needs of those facing both poverty and serious illness have expanded significantly over the past decade. But many of them are designed in an ad-hoc manner to address one health problem among many; they are too rarely assessed; best... View Details

Keywords: Health

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1991
Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

1999
Book

Global Marketing Management

By: J. A. Quelch and C. A. Bartlett

Keywords: Globalization; Marketing; Management

August 1999 (Revised July 2009)
Case

Tricon Restaurants International: Globalization Re-examined

By: Pankaj Ghemawat and Tarun Khanna

Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details

Keywords: Business Ventures; Global Strategy; Markets; Operations; Competition; Consolidation; Food and Beverage Industry

10 Oct 2018
Video

FIELD Global Immersion Locations Revealed

June 2004 (Revised July 2005)
Case

Procter & Gamble: Global Business Services

By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager

Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details

Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design

17 Jan 2012
News

An adviser for global strategy

Article

You Can't Always Get What You Want: The Real Exchange Rate and Manufacturing Performance in a World of Global Value Chains

By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu

Real exchange rate devaluations are typically seen as a viable development strategy, but the effectiveness of the approach may vary over time and across countries. This column explores this issue by focusing on the microeconomics of firm-level responses to exchange... View Details

Keywords: Manufacturing Performance; Real Exchange Rate; Global Value Chains; Economics; Production; Performance