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  • Article

Capturing Value from Intellectual Property (IP) in a Global Environment

By: Juan Alcácer, Karin Beukel and Bruno Cassiman
Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details
Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment
Related

    Global Capitalism at Risk: What Are You Doing About It?

    Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details
    • Web

    Israel - Global Activities 2020

    a video case with the HBS Online team for the Organizational Leadership course that he and Anthony Mayo, the Thomas S. Murphy Senior Lecturer of Business Administration and a C. Roland Christensen Distinguished Management Educator, have... View Details
    • Web

    Asia Pacific - Global Activities 2021

    Asia Pacific Asia Pacific Marking Ten-Year Connection with Japanese Earthquake Region Pictured: Professor of Management Practice Hirotaka Takeuchi hosted a virtual gathering in March to mark the 10th anniversary of the Immersive Field... View Details
    • 28 Sep 2023
    • News

    Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive

    and programs. Leaders of Clubs, Associations, SIGs, and liaisons can connect with the team anytime via email at clubsteam@hbs.edu. Alumni seeking to learn more about joining one of these organizations at the dedicated alumni page. Get... View Details
    Keywords: Margie Kelley; community service
    • December 2020 (Revised January 2022)
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (B)

    By: Linda A. Hill and Emily Tedards
    In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone three large-scale mergers and acquisitions. As Ku and his new leadership team set out to build a proactive, end-to-end, digital and physical clinical... View Details
    Keywords: Digital Technology; Customer-centricity; Innovation; Customer Focus; Talent; Talent Management; Leadership; Innovation and Invention; Transformation; Organizational Culture; Customer Focus and Relationships; Change Management; Talent and Talent Management; Supply Chain; Mission and Purpose
    Related
    • 15 May 2015
    • Blog Post

    How to Get a Global Perspective at HBS

    Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, and over 50% of... View Details
    • 20 Oct 2020

    External Partner Event: Virtual Forté MBA Forum East Coast US Event #3

    schools. Usually held in cities around the world, Forté MBA Forums are moving online this year. Our HBS team will be online and is looking forward to meeting you. View Details
    • July 2020
    • Case

    Sesame Workshop (C): Mission Critical Responses to Global and National Crises

    By: Rosabeth Moss Kanter and Joyce J. Kim
    Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details
    Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Education Industry; Media and Broadcasting Industry
    Related
    • October 2023 (Revised April 2024)
    • Case

    FARM Rio: Bringing a Brazilian Fashion Brand to the World

    By: Isamar Troncoso and Jill Avery
    FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
    Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
    Related
    • 04 May 2023
    • News

    Class of 2024 Embarks on Global Immersion

    sessions, and immersive design thinking projects—to help students broaden their global perspective. Through partnerships with small- and medium-sized companies in each immersion city, student-led teams work... View Details
    • 10 Feb 2021
    • Blog Post

    HBS Virtual Treks: How Student Clubs are Adapting to the New Normal

    expectations that the trek would be a major opportunity in their recruiting process posed a challenge to board members. How would we organize a virtual trek that match the impact and quality of the in-person experience? In addition to... View Details
    • September 2004 (Revised December 2004)
    • Case

    Metso Paper: Globalization of Finnish Metal Workshops

    By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
    Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
    Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
    Related
    • Web

    Global Opportunity Fellowship GO: AFRICA - Alumni

    Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates making a difference working in Africa. Thanks to generous alumni support, the... View Details
    • 01 Mar 2012
    • News

    1st-Year MBAs Learn from Global Partners

    months of classroom preparation, teams of MBAs arrived January 8 in 12 cities in 10 developing countries, where they worked to complete new product or service projects for 140 partner organizations. (A small number of students who could... View Details
    Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
    • 13 Oct 2020

    External Partner Event: Virtual Forté MBA Forum West Coast US Event #2

    schools. Usually held in cities around the world, Forté MBA Forums are moving online this year. Our HBS team will be online and is looking forward to meeting you. View Details
    • 17 Sep 2020

    External Partner Event: Virtual Forté MBA Forum West Coast US Event #1

    schools. Usually held in cities around the world, Forté MBA Forums are moving online this year. Our HBS team will be online and is looking forward to meeting you. View Details
    • 10 Sep 2020

    External Partner Event: Virtual Forté MBA Forum East Coast US Event #1

    schools. Usually held in cities around the world, Forté MBA Forums are moving online this year. Our HBS team will be online and is looking forward to meeting you. View Details
    • 01 Mar 2007
    • News

    The Plight of the Global Poor

    QUEZON CITY, THE PHILIPPINES: On the edge of this municipality of Manila lies the Payatas dumpsite, the home and sole provider to thousands of scavengers. Payatas and places like it are symbols of a glaring inefficiency: Amid the global... View Details
    Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance
    • 22 Sep 2020

    External Partner Event: Virtual Forté MBA Forum East Coast US Event #2

    schools. Usually held in cities around the world, Forté MBA Forums are moving online this year. Our HBS team will be online and is looking forward to meeting you. View Details