Publications

January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

July 2007 (Revised September 2009)
Case

CEMEX (A): Building the Global Framework (1985-2004)

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli

CEMEX grew through acquisitions from a Latin American to a global company under the leadership of a CEO who believed in the importance of a "one enterprise" culture and benchmarking against world standards. As the CEO ponders an acquisition that would double the... View Details

Keywords: Mergers and Acquisitions; Competency and Skills; Globalized Firms and Management; Growth and Development Strategy; Organizational Change and Adaptation; Integration; Latin America

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead,... View Details

Keywords: by Jim Aisner

September 2023
Article

Judging Foreign Startups

By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna

Can accelerators pick the most promising startup ideas no matter their provenance? Using unique data from a global accelerator where judges are randomly assigned to evaluate startups headquartered across the globe, we show that judges are less likely to recommend... View Details

Keywords: Entrepreneurship And Strategy; Global Strategy; Entrepreneurial Financing; Innovation; International; Entrepreneurship; Judgments; Business Startups; Geographic Location; Growth and Development Strategy

Research Summary

Business Strategy at the Base of the Pyramid

By: V. Kasturi Rangan

Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details

2005
Book

Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century

By: Geoffrey Jones

This book provides an essential framework for understanding global business. It shows how entrepreneurs built a global economy in the nineteenth century by creating firms that pursued resources and markets across borders. It demonstrates how firms shifted strategies as... View Details

Keywords: Capitalism; Multinational Firms and Management; Globalization; History; Economy; Trade; Strategy

January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

14 Feb 2017
Working Paper Summaries

Capturing Value from IP in a Global Environment

Keywords: by Juan Alcácer, Karin Beukel, and Bruno Cassiman

May 2004
Article

New Frontiers in International Strategy

By: Joan Enric Ricart, Michael J. Enright, Pankaj Ghemawat, Stuart Hart and Tarun Khanna

Keywords: Strategy; Global Range

Read Now

December 2008 (Revised June 2009)
Case

Lapdesk Goes Global - Africa First

Shane Immelman, founding CEO of the Lapdesk Company of South Africa, is facing a number of challenges in taking Lapdesk from South Africa and into the rest of the African continent. How should the African strategy be different from that of South Africa? What is the... View Details

Keywords: Global Strategy; Problems and Challenges; Africa; South Africa

October 2010
Supplement

Belco Global Foods: Spreadsheet Supplement (CW)

By: C. Fritz Foley and Matthew Johnson

This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the Head of Global Credit at Belco Global Foods must decide which trade... View Details

Keywords: Customers; Decisions; Trade; Financial Strategy; Governance Compliance; Managerial Roles; Market Transactions

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

related to the possession of deep individual technical skills in hundreds of diverse disciplines," the researchers conclude in their paper, Innovation through Global Collaboration: A New Source of Competitive Advantage. "Boeing's unique... View Details

Keywords: by Sean Silverthorne

29 May 2008
Research & Ideas

Global Change in the Built Environment

Date: May 5-7, 2008 Faculty Chair: Arthur Segel Faculty Summary Report: Colloquium: Global Change in the Built Environment What were the overall goals of the colloquium? The goals of the colloquium were to celebrate Harvard Business... View Details

Keywords: by Arthur Segel; Construction; Real Estate

May 2009
Case

Global Health Partner: Obesity Care

By: Michael E. Porter, Zayed Muhammed Yasin and Jennifer F Baron

Global Health Partner (GHP) was founded in 2006 as a privately owned health care provider in Sweden serving both public and private paying patients. In contrast to most providers in the country, GHP organized around specific service lines where it saw the potential to... View Details

Keywords: Health Care and Treatment; Medical Specialties; Service Delivery; Organizational Structure; Outcome or Result; Quality; Competitive Advantage; Integration; Health Industry; Sweden

September 2005 (Revised November 2006)
Case

AmorePacific: From Local to Global Beauty

By: Pankaj Ghemawat, Carin-Isabel Knoop and David Kiron

Suh Kyung-Bae, the President and CEO of AmorePacific, a South Korean cosmetics company, was an ardent globalizer. In its home market, AmorePacific had held off major multinational players such as L'Oreal and Estee Lauder and had engaged them in markets around the... View Details

Keywords: Globalized Firms and Management; Local Range; Global Range; Global Strategy; Beauty and Cosmetics Industry; South Korea