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  • All HBS Web  (729)
    • News  (85)
    • Research  (553)
    • Events  (3)
    • Multimedia  (8)
  • Faculty Publications  (475)
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  • March 2017
  • Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer
The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details
Keywords: Watches; Operational Excellence; Brand & Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany
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Thomke, Stefan, and Daniela Beyersdorfer. "A. Lange & Söhne." Harvard Business School Case 617-058, March 2017.
  • June 2015
  • Teaching Note

Schӧn Klinik: Measuring Cost and Value

By: Robert S. Kaplan
Teaching Note for Schon Klinik: Measuring Cost and Value. View Details
Keywords: Health Care and Treatment; Cost Management; Projects; Health Industry; Germany
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Kaplan, Robert S. "Schӧn Klinik: Measuring Cost and Value." Harvard Business School Teaching Note 115-066, June 2015.
  • 1 Mar 2012
  • Other Presentation

Redefining German Health Care

By: Michael E. Porter
This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
Keywords: Health Care and Treatment; Germany
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Porter, Michael E. "Redefining German Health Care." Institute for Strategy and Competitiveness, Berlin, Germany, March 1, 2012.
  • September 2012 (Revised April 2013)
  • Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
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Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
  • April 2011 (Revised September 2011)
  • Case

Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

By: Geoffrey G. Jones and Christina Lubinski
This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details
Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany
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Jones, Geoffrey G., and Christina Lubinski. "Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism." Harvard Business School Case 811-060, April 2011. (Revised September 2011.)
  • March 1989 (Revised March 1999)
  • Case

Metabo GmbH & Co. KG

By: Robert S. Kaplan
A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details
Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany
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Kaplan, Robert S. "Metabo GmbH & Co. KG." Harvard Business School Case 189-146, March 1989. (Revised March 1999.)
  • August 2004 (Revised July 2005)
  • Case

Allianz (D2): The Dresdner Transformation

By: Joseph L. Bower, Anders Sjoman and Sonja Ellingson Hout
Supplements the (A) case. View Details
Keywords: Banking Industry; Germany
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Bower, Joseph L., Anders Sjoman, and Sonja Ellingson Hout. "Allianz (D2): The Dresdner Transformation." Harvard Business School Case 305-017, August 2004. (Revised July 2005.)
  • April 2003 (Revised October 2003)
  • Case

Banking on Germany?

Explores the causes and consequences of transforming Germany's bank-oriented financial system into one more oriented to capital markets. The economics of globalization, international accords such as Basel II, EU financial policies, and Germany's own regulatory reforms... View Details
Keywords: Corporate Governance; Financial Crisis; Banks and Banking; Banking Industry; Germany
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Fear, Jeffrey. "Banking on Germany?" Harvard Business School Case 703-028, April 2003. (Revised October 2003.)
  • March 1982 (Revised June 1982)
  • Background Note

Germany's World Class Industrial Competitors

By: Robert H. Hayes
Keywords: Competition; Germany
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Hayes, Robert H. "Germany's World Class Industrial Competitors." Harvard Business School Background Note 682-081, March 1982. (Revised June 1982.)
  • November 1993 (Revised February 1996)
  • Supplement

Rudi Gassner and the Executive Committee of BMG International (B)

By: Linda A. Hill
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
Keywords: Management Teams; Decisions; Music Industry; Media and Broadcasting Industry; Germany
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Hill, Linda A. "Rudi Gassner and the Executive Committee of BMG International (B)." Harvard Business School Supplement 494-056, November 1993. (Revised February 1996.)
  • April 1997
  • Case

Restructuring in Transformers

By: Hugo Uyterhoeven
Keywords: Restructuring; Energy; Governance; Energy Industry; Germany
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Uyterhoeven, Hugo. "Restructuring in Transformers." Harvard Business School Case 397-100, April 1997.
  • May 1995
  • Teaching Note

ABB Deutschland (A), (B), and (C) TN

By: Hugo Uyterhoeven
Teaching Note for (9-393-130), (9-393-131), and (9-393-132). View Details
Keywords: Industrial Products Industry; Germany
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Uyterhoeven, Hugo. "ABB Deutschland (A), (B), and (C) TN." Harvard Business School Teaching Note 395-198, May 1995.
  • March 1992 (Revised April 2000)
  • Case

Adam Opel AG (A)

By: Hugo Uyterhoeven
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
Keywords: Transformation; Government and Politics; Organizations; Business and Government Relations; Strategy; Competitive Strategy; Germany
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Uyterhoeven, Hugo. "Adam Opel AG (A)." Harvard Business School Case 392-100, March 1992. (Revised April 2000.)
  • 27 Feb 2020
  • Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

care, but there is another cost to be accounted for. Germany May Have the Answer for Reducing Drug PricesIn Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing drugs. Making Health Insurance... View Details
Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies
  • April 2025
  • Supplement

ZEISS: Commercializing Science

By: Maria P. Roche and Richie Zitomer
Spreadsheet Supplement for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
  • February 2025
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
  • March 2020
  • Case

ZEISS Group: Organize by Customer Culture?

By: Willy C. Shih
How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details
Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany
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Shih, Willy C. "ZEISS Group: Organize by Customer Culture?" Harvard Business School Case 620-103, March 2020.
  • January 2025 (Revised February 2025)
  • Case

From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen

By: Boris Groysberg, Brian L. Walker, Sascha L. Schmidt and Gamze Yucaoglu
This case follows Bayer Leverkusen football team through 2018-2024, as Fernando Carro takes the helm and makes organizational changes. Led by CEO Fernando Carro, sporting director Simon Rolfes, and head coach Xabi Alonso, the Club becomes league champion for the first... View Details
Keywords: Business Strategy; Alignment; Competitive Strategy; Leading Change; Organizational Change and Adaptation; Sports Industry; Europe; Germany
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Groysberg, Boris, Brian L. Walker, Sascha L. Schmidt, and Gamze Yucaoglu. "From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen." Harvard Business School Case 425-040, January 2025. (Revised February 2025.)
  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • February 2021 (Revised June 2021)
  • Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details
Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Digital Platforms; Health Industry; Europe; Germany; Munich
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Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging a MedTech Future." Harvard Business School Case 321-087, February 2021. (Revised June 2021.)
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