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- All HBS Web
(859)
- People (1)
- News (191)
- Research (519)
- Events (5)
- Multimedia (6)
- Faculty Publications (248)
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
product planning strategy? No matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.— Gerald Zaltman A: The insights offered by methods that probe the unconscious mind are relevant... View Details
Keywords: by Manda Mahoney
- April 2006
- Article
Competitive Advantage and the Value Network Configuration: Making Decisions at a Swedish Life Insurance Company
By: Øystein D. Fjeldstad and Christian H.M. Ketels
When the Swedish Life Insurers Förenade Liv found themselves in difficulties in a rapidly changing market, their response was to call in the consultants. And one of the consultant's first suggestions was to use the Value Network, not the Value Chain, as a new... View Details
Keywords: Competitive Advantage; Fluctuation; Networks; Management Analysis, Tools, and Techniques; Value; Quality; Decision Making; Market Transactions; Performance Effectiveness; Customers; Insurance Industry; Sweden
Fjeldstad, Øystein D., and Christian H.M. Ketels. "Competitive Advantage and the Value Network Configuration: Making Decisions at a Swedish Life Insurance Company." Long Range Planning 39, no. 2 (April 2006): 109–131.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
organizations are already organized around product categories or customer categories," Christensen says, "and therefore people only see opportunities within this little frame that they've stuck you in. So you have to think inside of a... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into tipping in unaccustomed circumstances or even over-tipping.... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 17 Feb 2012
- Working Paper Summaries
Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression
- 06 May 2010
- Working Paper Summaries
Introductory Reading For Being a Leader and The Effective Exercise of Leadership: An Ontological Model
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
- 25 Jun 2014
- Working Paper Summaries
Does ‘Could’ Lead to Good? Toward a Theory of Moral Insight
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
- 24 Feb 2010
- Working Paper Summaries
Accelerating Innovation In Energy: Insights from Multiple Sectors
- May 8, 2020
- Article
Lead Your Team Into a Post-Pandemic World
By: Hubert Joly
The unprecedented COVID-19 pandemic has tested leaders, especially as it relates to how they lead their workers. As the crisis goes on, many that the author has spoken with have begun to frame it around three distinct phases: The Shelter-in-Place Phase, the Re-opening... View Details
Joly, Hubert. "Lead Your Team Into a Post-Pandemic World." Harvard Business Review Digital Articles (May 8, 2020).
- September 30, 2019
- Article
Climate Change and Our Emerging Cultural Shift
By: Andrew J. Hoffman
Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our... View Details
Hoffman, Andrew J. "Climate Change and Our Emerging Cultural Shift." Behavioral Scientist (September 30, 2019).
- 2016
- Working Paper
Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
Keywords: Competitive Advantage
Pisano, Gary P. "Towards a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition." Harvard Business School Working Paper, No. 16-146, June 2016.
- Summer 2013
- Article
A Tale of Two Stories: Sustainability and the Quarterly Earnings Call
By: Robert G. Eccles and George Serafeim
One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
Eccles, Robert G., and George Serafeim. "A Tale of Two Stories: Sustainability and the Quarterly Earnings Call." Journal of Applied Corporate Finance 25, no. 3 (Summer 2013): 66–77.
- 01 May 2024
- What Do You Think?
Have You Had Enough?
month’s column What’s Enough to Make Us Happy? Don McLagan, MBA 1967, framed the subject for us with the first poem posted in 24 years as a response to one of my columns. It began with: “Somewhere between empty and excess, between meager... View Details
Keywords: by James Heskett
- July–August 2014
- Article
The Crisis in Retirement Planning
By: Robert C. Merton
Corporate America began to really take notice of the looming retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration... View Details
Merton, Robert C. "The Crisis in Retirement Planning." Harvard Business Review 92, nos. 7/8 (July–August 2014): 43–50.
- 2015
- Working Paper
A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
Pisano, Gary P. "A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition." Harvard Business School Working Paper, No. 16-036, September 2015.
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
point," Barasz says. "Our research speaks to this debate. If you're framing the policy question as 'is the internet necessary?' but implicitly, you're asking 'is the internet necessary for lower-income people?' our work suggests... View Details
Keywords: by Rachel Layne
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
happier. Is it a losing battle given-- Winfrey: I don't think so. Goldberg: Well, the power of technology. Winfrey: Yeah. Goldberg: I mean, I'm wondering how you frame this in your own mind versus the ubiquity of the smartphone and the... View Details
Keywords: by HBS Staff