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  • All HBS Web  (2,536)
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← Page 12 of 2,536 Results →
  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Auto Industry; Information Technology Industry; Telecommunications Industry; Aerospace Industry
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Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
  • February 2005 (Revised December 2012)
  • Background Note

Assessing Accounting Risk

By: David F. Hawkins
Describes a framework that financial analysts can use to assess the likelihood of accounting misstatements in financial statements. View Details
Keywords: Risk Management; Framework; Financial Statements
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Hawkins, David F. "Assessing Accounting Risk." Harvard Business School Background Note 105-054, February 2005. (Revised December 2012.)
  • August 1999 (Revised February 2000)
  • Background Note

What It Really Means to Manage: Exercising Power and Influence

By: Linda A. Hill
Describes the realities versus the myths of what it means to be a manager. In particular, it focuses on the limitations of formal authority as a source of power and identifies other sources of power that effective managers rely upon. Also outlines a framework of... View Details
Keywords: Framework; Management Teams; Alliances; Power and Influence
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Hill, Linda A. "What It Really Means to Manage: Exercising Power and Influence." Harvard Business School Background Note 400-041, August 1999. (Revised February 2000.)
  • March 2024
  • Article

When Are Social Protests Effective?

By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren
Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness... View Details
Keywords: Protests; Social Issues; Outcome or Result; Measurement and Metrics; Power and Influence; Motivation and Incentives
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Shuman, Eric, Amit Goldenberg, Tamar Saguy, Eran Halperin, and Martijn van Zomeren. "When Are Social Protests Effective?" Trends in Cognitive Sciences 28, no. 3 (March 2024): 252–263.
  • July 1989 (Revised November 1992)
  • Background Note

Marketing Strategy Formulation

Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions
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Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
  • January 2010 (Revised November 2017)
  • Background Note

GUIDES: Insight through Indicators

By: Matthew Weinzierl, Jonathan Schlefer and Ann Cullen
GUIDES is an easily remembered framework that can help the business leader and student to confidently and quickly identify, organize, and interpret a country's key economic indicators. Alternatively, it can help them to evaluate third-party analyses and to compare such... View Details
Keywords: Economy; Macroeconomics; Framework; Country; Analysis; Performance Evaluation
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Weinzierl, Matthew, Jonathan Schlefer, and Ann Cullen. "GUIDES: Insight through Indicators." Harvard Business School Background Note 710-044, January 2010. (Revised November 2017.)
  • January 1988 (Revised January 2007)
  • Background Note

Leading Change

By: Michael Beer
Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change
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Beer, Michael. "Leading Change." Harvard Business School Background Note 488-037, January 1988. (Revised January 2007.)
  • August 1984 (Revised October 1992)
  • Background Note

Marketing Implementation

By: John A. Quelch
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
Keywords: Marketing Strategy
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Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)
  • September 2015 (Revised September 2020)
  • Case

Gap Inc.: Refashioning Performance Management

By: Joshua Margolis, Paul McKinnon and Michael Norris
In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details
Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry
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Margolis, Joshua, Paul McKinnon, and Michael Norris. "Gap Inc.: Refashioning Performance Management." Harvard Business School Case 416-019, September 2015. (Revised September 2020.)
  • March 2014
  • Technical Note

Drivers of Value Creation

By: Eric Van den Steen
This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the... View Details
Keywords: Strategy; Competitive Advantage; Value Creation
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Van den Steen, Eric. "Drivers of Value Creation." Harvard Business School Technical Note 714-487, March 2014.
  • 06 Oct 2020
  • Working Paper Summaries

Design and Analysis of Switchback Experiments

Keywords: by Iavor I. Bojinov, David Simchi-Levi, and Jinglong Zhao
  • 02 Nov 2015
  • Video

Eryn Schultz (MBA 2015)

  • 05 Sep 2017
  • Working Paper Summaries

Structural Transformation: A Competitiveness-based View

Keywords: by Christian Ketels
  • March 2020
  • Article

Context, Time, and Change: Historical Approaches to Entrepreneurship Research

By: R. Daniel Wadhwani, David A. Kirsch, Frederike Welter, William B. Gartner and Geoffrey Jones
The article discusses the value of historical methods and reasoning in strategic entrepreneurship research and theory. A framework is introduced for integrating history into entrepreneurship theory. The framework demonstrates how historical assumptions play a formative... View Details
Keywords: Entrepreneurship; History; Research; Theory
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Wadhwani, R. Daniel, David A. Kirsch, Frederike Welter, William B. Gartner, and Geoffrey Jones. "Context, Time, and Change: Historical Approaches to Entrepreneurship Research." Strategic Entrepreneurship Journal 14, no. 1 (March 2020): 3–19.
  • June 2002
  • Background Note

Negotiating Strategic Alliances

This cse lays out a framework for how smaller companies should approach building strategic alliances with larger partners. View Details
Keywords: Negotiation; Alliances
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Watkins, Michael D. "Negotiating Strategic Alliances." Harvard Business School Background Note 902-166, June 2002.
  • 2012
  • Article

A Reduced-Form Approach to Behavioral Public Finance

By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon
Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details
Keywords: Behavioral Economics; Social Insurance; Externalities; Taxation; Finance; Public Sector
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Mullainathan, Sendhil, Joshua Schwartzstein, and William Congdon. "A Reduced-Form Approach to Behavioral Public Finance." Annual Review of Economics 4 (2012): 511–540.
  • 2010
  • Working Paper

Growth through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr
We study how exploration versus exploitation innovations impact economic growth through a tractable endogenous growth framework that contains multiple innovation sizes, multi-product firms, and entry/exit. Firms invest in exploration R&D to acquire new product lines... View Details
Keywords: Business Ventures; Decision Choices and Conditions; Economic Growth; Investment; Innovation and Invention; Patents; Size; Research and Development; United States
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Akcigit, Ufuk, and William R. Kerr. "Growth through Heterogeneous Innovations." Harvard Business School Working Paper, No. 11-044, October 2010. (SSRN, HBS WP 11-044.)
  • 26 Jan 2011
  • News

China, South Africa Advance Sustainability Efforts

  • Working Paper Summaries

A Quantity-Driven Theory of Term Premia and Exchange Rates

Keywords: by Robin Greenwood, Samuel G. Hanson, Jeremy C. Stein, and Adi Sunderam
  • 9 AM – 10 AM EST, 23 Jan 2019
  • HBS Online

HBS Online Entrepreneurship Essentials

Master a proven framework for building and financing new ventures and learn to speak the language of the start-up world. Program Dates: January 23, 2019 - February 20, 2019 View Details
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