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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

within their private networks, who then transmit the information to arm’s length analysts outside the network. Specifically, we show that firms with more connected analysts have more accurate consensus forecasts and lower View Details
Keywords: Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

model also suggests, and theoretical modeling confirms, that many of the dynamics that often accompany globalization can in fact increase the viability of locally standardized strategies over time. Specifically, dgrowth, the broadening of View Details
Keywords: by Martha Lagace
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

Abstract Stigmatized minorities may have an advantage in persuading majority group members during some face-to-face interactions due to the greater self-presentational demands such interactions elicit. In contrast to models which predict... View Details
Keywords: Martha Lagace
  • 27 Mar 2012
  • First Look

First Look: March 27

where the firm chooses capacities in two technologies in stage one, demand uncertainty resolves between stages (as does emissions price uncertainty under cap-and-trade), and then the firm chooses production quantities. As such, we bridge... View Details
Keywords: Carmen Nobel
  • 06 Dec 2016
  • First Look

December 6, 2016

characteristics (competence, ambition) and is scarce and in demand on the job market. This research uncovers an alternative kind of conspicuous consumption that operates by shifting the focus from the preciousness and scarcity of goods to... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details
Keywords: Martha Lagace
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

information is a central determinant of a firm's demand function, even for purchases as large as college attendance. When Do User Innovators Start Firms? A Theory of User Entrepreneurship Authors:Sonali Shah and Mary Tripsas... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

approaches to address the increasing demand from society for a deeper understanding of what causes even good people to cross ethical boundaries. Download the paper: http://www.hbs.edu/research/pdf/12-054.pdf Management Practices Across... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

correlations they produce are driven not only by analysts' systematic forecast errors but also by functional form assumptions. This finding suggests that correcting for the former alone is unlikely to fully resolve these measurement-error... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

associated with high used ship prices and heightened industry investment in new ships, but we forecast low future returns. We propose and estimate a behavioral model of industry cycles that can account for the evidence. In our model,... View Details
Keywords: Carmen Nobel
  • 18 Mar 2014
  • First Look

First Look: March 18

environment, the entrepreneurs were often unable to capture sufficient profits to sustain businesses. Recycled-goods markets were volatile. There was also a tension between the constant waste stream on the collection side and a seasonal/cyclical View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology.... View Details
Keywords: Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

responsibility for formulating the energy strategy-and thus the Russia policy-for essentially all of Europe? The resolutions of these two puzzles are, I show, interlinked; they also demand theoretical innovation. With several case... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

improved forecast accuracy, the value of their research about the spun-off subsidiaries is more limited. For both diversified firms and their spun-off subsidiaries, analysts' research is more valuable when information asymmetry between... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2011
  • Research & Ideas

The New Measures for Improving Nonprofit Performance

direction and the internal data to understand its own strengths and weaknesses can be overly influenced by outside demands for metrics that may not always be relevant to its ultimate success. “Without understanding outcomes, you can't get... View Details
Keywords: by Julia Hanna
  • 08 May 2007
  • First Look

First Look: May 8, 2007

economic motives behind individual concerns for privacy. Recent theories of privacy demands in commercial contexts have assumed an economically aware and sophisticated consumer, capable of evaluating the indirect consequences of... View Details
Keywords: Martha Lagace
  • 04 Dec 2012
  • First Look

First Look: December 4

managerial practices explain this variation in productivity? A randomized evaluation of the introduction of a mobile-phone based agricultural consulting service, "Avaaj Otalo (AO)" to cotton farmers in Gujarat, India, reveals the following: View Details
Keywords: Carmen Nobel

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