Publications

November 1981
Supplement

General Foods: Food Service Division (B)

By: John P. Kotter

Keywords: Food and Beverage Industry

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May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

February 1999
Teaching Note

Wegmans Food Markets: Diabetes Counseling TN

By: David E. Bell

Teaching Note for (9-599-057). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

November 2008 (Revised August 2010)
Case

Whole Foods Acquires Wild Oats (A)

Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats. View Details

Keywords: Forms of Communication; Acquisition; Communication Strategy; Food and Beverage Industry; Food and Beverage Industry

November 2018
Supplement

Greg Mazur and the Purchase of Great Eastern Premium Pet Foods

By: Richard S. Ruback and Royce Yudkoff

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

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May 2024 (Revised May 2024)
Case

Market by Met Council: Revolutionizing Food Pantries in the Digital Age

By: Elisabeth Paulson and Michael W. Toffel

In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital... View Details

Keywords: Customer Focus and Relationships; Digital Transformation; Nonprofit Organizations; Service Operations; Human Needs

January 2025 (Revised April 2025)
Supplement

Food for Thought: Exiting Russia? (B)

By: Clayton S. Rose, Hugo Etchegoyhen and Lena Duchene

The (B) case examines the actions of Bonduelle and Danone as they responded to ongoing pressure to reevaluate their presence in Russia. While the (A) case explored the ethical and strategic dilemmas both companies faced after Russia’s invasion of Ukraine, the (B) case... View Details

Keywords: Public Opinion; Ethics; War; Food and Beverage Industry; Europe; France; Russia

November 2008
Supplement

Whole Foods Acquires Wild Oats (B)

Keywords: Communication Technology; Problems and Challenges; Acquisition; Management Teams; Retail Industry; United States

September 2015 (Revised May 2017)
Case

Merieux NutriSciences: Marketing Food Safety Testing

By: John A. Quelch and Margaret L. Rodriguez

March 2022 (Revised March 2024)
Supplement

Hometown Foods Spreadsheet Supplement for Students

By: Julian De Freitas, Jeremy Yang and Das Narayandas

January 2020
Supplement

Clover Food Lab in 2016 (B)

By: Lena G. Goldberg and Michael S. Kaufman

2015
Case

Wegmans and Listeria: Developing a Proactive Food Safety System for Produce

By: Ray A. Goldberg

March 2022 (Revised March 2024)
Supplement

Hometown Foods Spreadsheet Supplement for Instructors

By: Julian De Freitas, Jeremy Yang and Das Narayandas

November 2004
Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

June 2013
Case

Jamba Juice (A)

By: J. Bruce Harreld and Christian Karega

James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then... View Details

Keywords: Beverage Industry; Strategy Execution; Turnarounds; Consumer Marketing; Franchising; Food Retail Franchising; Strategy; Leadership; Food and Beverage Industry; United States

February 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (B), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

May 16, 2019
Article

To Improve Food Inspections, Change the Way They're Scheduled

By: Maria Ibanez and Michael W. Toffel

Health inspections are an important tool to increase food safety, but there are still 48 million cases of food-borne illnesses and 128,000 hospitalizations every year in the United States. Our research finds that inspectors reported fewer health code violations as they... View Details

Keywords: Inspection; Scheduling; Food; Safety; Health; Governing Rules, Regulations, and Reforms; Performance Improvement