Food Service - Publications - Faculty & Research

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing... View Details

Keywords: by James Heskett; Retail

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

both ways. Peter Levitt, a lawyer in Boston, says that his father often fine-tuned discussion points while eating breakfast at a diner on Western Avenue. After a big meal, Levitt père would skip lunch: "Dad enjoyed food so much that... View Details

Keywords: by Julia Hanna; Education; Retail

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

Will the trade-offs make competing products seem more appealing? Displaying a dish’s nutrition information might help diners make informed food choices. However, if the menu seems broadly unhealthy, it might send health-conscious... View Details

Keywords: by Danielle Kost

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

stability. He put his lessons into practice and poured effort into communicating Lawson’s purpose to employees through training programs. When a massive earthquake and tsunami hit Japan in 2011, Niinami prioritized getting food and... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Financial Services

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn and watch a movie together."" Or, "We drink... View Details

Keywords: by Dina Gerdeman

04 Oct 2011
Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.” A company that is synonymous... View Details

Keywords: by Roberta Holland; Food & Beverage; Food & Beverage; Food & Beverage

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

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20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

a bank, a lending company, or an equity transaction company, or move up the food chain and be able to provide richer, higher services much like we see in what we're terming the incubation space today.... View Details

Keywords: by Kenneth Liss

December 2004 (Revised June 2005)
Case

Chez Cora

By: David E. Bell, Hal Hogan and Carin-Isabel Knoop

Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details

Keywords: Food; Global Strategy; Innovation Strategy; Growth Management; Service Operations; Food and Beverage Industry; Food and Beverage Industry; Canada; United States

Citation

Find at Harvard

December 2007
Case

Akshaya Patra: Feeding India's Schoolchildren

By: David M. Upton, Christine Ellis, Sarah Lucas and Amy Yamner

Describes a highly successful effort by an Indian Charity to feed poor schoolchildren at lunchtime. This provides two significant benefits. It improves nutrition for the children, and helps keep them in school since the provided meal is occasionally the only meal they... View Details

Keywords: Food; Service Operations; Education; Philanthropy and Charitable Giving; Food and Beverage Industry; India

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2015
Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn

In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details

Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Food and Beverage Industry

Citation

December 2010
Teaching Note

The Full Yield (TN)

By: Ray A. Goldberg and Noemie Myriam Delfassy

Teaching Note for 911402. View Details

Keywords: Food; Nutrition; Service Industry

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January 2001
Case

Achieving Customer Satisfaction at Pizza Hut (B)

By: V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Food; Customer Satisfaction; Quality; Marketing; Food and Beverage Industry; Food and Beverage Industry

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Educators

Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn

We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details

Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Service Industry

Citation

Read Now

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Food and Beverage Industry; Mexico

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08 Mar 2016
First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of... View Details

Keywords: Sean Silverthorne

January 2007 (Revised November 2007)
Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith

In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details

Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States

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26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

offering insights from a variety of industries and professional backgrounds. One, for example, proposed a dynamic pricing algorithm for supermarkets to cut down on food waste, while another suggested a mobile app that could store receipts... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

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Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

‘Ted Levitt Changed My Life’

The Upside of Highlighting a Product's Downsides

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Reviews, Reputation, and Revenue: The Case of Yelp.com

Leadership and Teaming

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

Incubators: The New Venture Capitalists?

Chez Cora

Akshaya Patra: Feeding India's Schoolchildren

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

The Full Yield (TN)

Achieving Customer Satisfaction at Pizza Hut (B)

The Market That Wasn't: The Non-emergence of the Online Grocery Category

Taco Bell Inc. (1983-1994)

March 8, 2016

Organic Growth at Wal-Mart

Can AI Match Human Ingenuity in Creative Problem-Solving?

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