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- All HBS Web (818)
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- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but... View Details
Keywords: by John A. Deighton
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by doubling its share price in less... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the View Details
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
the case and prepare answers to assignment questions. But they attend equally to orchestrating class discussion most effectively. In this, they have help. All instructors who teach first-year courses, a mix of newcomers and old hands, are organized into teaching... View Details
Keywords: by David A. Garvin
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get... View Details
- 12 Jan 2004
- Research & Ideas
Does Your HQ Operation Fit With Corporate Strategy?
joined forces with colleagues David Young and Michael Goold on a wide-reaching project. With five goals in mind, which Collis explains below in an e-mail interview with HBS Working Knowledge, they surveyed... View Details
Keywords: by Martha Lagace
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
Schering-Plough filed a lawsuit accusing Upsher-Smith of violating Schering-Plough's patent. The companies reached an out-of-court settlement in which Upsher-Smith agreed to delay its entry into the market, and Schering-Plough agreed to pay Upsher-Smith $60 million for... View Details
Keywords: by Max H. Bazerman
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
their first response isn’t, “That’s so cool!” Silverthorne: I was surprised by your emphasis on physical training and food strategies. Is the academic job market that rigorous? Rouen: To be fair, I have no self-control around sweets. Without some kind of View Details
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
times forced CEOs to focus on cost-cutting and strategic reorientation. As corporate earnings recovered following the recession, CEOs have maintained very disciplined spending levels and shared their growing cash flows with investors in... View Details
Keywords: by Bill George
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five... View Details
Keywords: Martha Lagace
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
capital costs, have very low operating (marginal) costs, and have few investment opportunities. As a result, projects generate large amounts of "free cash flow" (cash flow in excess of what is needed to finance all positive NPV investment opportunities).... View Details
- 09 Sep 2009
- First Look
First Look: September 9
Regulation, edited by David Moss and John Cisternino, 87-109. Cambridge, Mass.: The Tobin Project, 2009 Abstract We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five... View Details
Keywords: Martha Lagace
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
Increasingly, it seems, there are just two types of companies left in the world: dot-coms and "wanna-dots." The dot-coms, of course, are the pure Internet companies operating on-line businesses. Most of them are less than five... View Details
Keywords: by Rosabeth Moss Kanter
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in... View Details
Keywords: Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a... View Details
- 30 Nov 2020
- Research & Ideas
COVID Not Slowing VC Investment
in-person pitch meetings has stymied an industry used to schmoozing. “Informal networking is so critical to deal flow,” Gompers says. “And of course, less time is being spent on networking because you’re not physically together.” The pandemic might also delay initial... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
staff to create New Path: Setting New Professional Directions. In this interview, Hart explains the program and her hopes that future sessions can be expanded. Mallory Stark: Could you give some background on how New Path originated? Myra Hart: For a period of View Details
Keywords: by Mallory Stark
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
where you stand. You also need to prevent competitors from imitating your methods. A second strategy is to up the ante on a competitive level within your industry by raising your own costs in order to provide an environmental good, but also figuring out a way to View Details
Keywords: by Martha Lagace
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
issues facing financial institutions in the Internet age. "Banks have often been slow to adopt technology and to change what they do," she observes. "But the competition that the online banks are sparking is forcing traditional banks to... View Details
Keywords: by Susan Young
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
such period on record. Significant financial failures returned to the marketplace in the late 1980s with the savings and loan crisis, followed by a rash of bank failures in the early 1990s that forced the government to recapitalize the... View Details