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Show Results For
- All HBS Web
(718)
- People (5)
- News (239)
- Research (276)
- Events (3)
- Multimedia (14)
- Faculty Publications (160)
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- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the tale, many critics described the... View Details
Keywords: by Carmen Nobel
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
conflict, and trial and error to advantage. At Pixar, for example, the company was caught up short in 2008 in a clash over production schedules for the movie Up and the short film Cars Toons. Blindsided by news that Cars Toons was behind... View Details
Keywords: by Kim Girard
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
School’s Hong Luo, an assistant professor in the Strategy Unit, studies entrepreneurship in Hollywood. Like other entrepreneurs, screenwriters struggle with the decision of how to advance their product. Should they pitch just a story line for a View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
through the lens of "sabermetrics" to compete with much better-funded organizations, achieving success with a relatively small investment. Writing recently in The New York Times, Cade Massey and Bob Tedeschi speculate on whether the View Details
Keywords: by James Heskett
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness, anger, surprise, and fear. "This software enables us to... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
of companies' innovative portfolios. Download the paper: http://www.hbs.edu/research/pdf/09-075.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals (revised) Authors:Katherine L. Milkman, Todd Rogers, and... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an... View Details
Keywords: Martha Lagace
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In 2002, the View Details
Keywords: by James Heskett
- 07 Feb 2005
- What Do You Think?
If You Blink, Will You Miss?
extensive research, observation, and practice. For example, a marriage counselor, by breaking down films of couples talking with each other, carefully categorizing behavior patterns, and doing this for years, has prepared himself (and... View Details
Keywords: by James Heskett
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
constrained by its prior thinking about the industry and what its strengths were. It sort of said, "We have a razor/razorblade business model, and the way that we make money is through selling film, so we need to find a way to commercialize digital cameras with a... View Details
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
At General Motors' Car Assembly Plant in Wilmington, DE, there is a film that managers like to show when times get tough. Dating to 1991, the film opens with a GM executive saying that the plant will be... View Details
Keywords: by Theodore Kinni
- October 2013 (Revised July 2025)
- Case
Rhythm & Blues
By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
Shih, Willy. "Rhythm & Blues." Harvard Business School Case 614-036, October 2013. (Revised July 2025.)
- 26 Mar 2007
- Research & Ideas
Learning from Failed Political Leadership
faulty decision making. The only evident remedy is in-depth analysis by knowledgeable people after the fact, looking a good distance ahead. This is what we attempted to do with this book. We have also filmed a discussion with experts that... View Details
Keywords: by Martha Lagace
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Breakthroughs faculty draw on a broad range of cases to address decisions faced by senior leaders of science-based organizations. Consider Kodak and the digital revolution. "Kodak saw that film was going to be outmoded, but it wasn't... View Details
- 22 Apr 2008
- First Look
First Look: April 22, 2008
Working PapersThe 'Thin Film of Gold': Monetary Rules and Policy Credibility In Developing Countries Authors:Niall Ferguson and Moritz Schularick Abstract This paper asks whether developing countries can reap credibility gains from... View Details
Keywords: Martha Lagace
- 15 Mar 2011
- First Look
First Look: March 15
case:http://cb.hbsp.harvard.edu/cb/product/411018-PDF-ENG Hollywood in India: Protecting Intellectual Property (A) Lakshmi Iyer and Namrata AroraHarvard Business School Case 711-017 In January 2010, Fox Star Studios is preparing to release the Bollywood View Details
Keywords: Sean Silverthorne
- 29 Apr 2008
- First Look
First Look: April 29, 2008
the economics of producing and distributing traditional films and books versus digital (cell phone) content. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508071 Spiegel-Verlag Rudolf Augstein GmbH... View Details
Keywords: Martha Lagace
- 10 Apr 2012
- First Look
First Look: April 10
Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the... View Details
Keywords: Carmen Nobel