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  • February 2004 (Revised August 2004)
  • Case

National Semiconductor's India Design Center

By: Jeffrey T. Polzer and Elizabeth Kind
The senior managers of the India Design Center used 360-degree feedback to develop their team competencies. Now, three new managers are about to join their management team, and Ashok Kumar, director of the center, must decide how to integrate the new managers in a way... View Details
Keywords: Groups and Teams; Information Technology Industry; India
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  • Research Summary

Overview

Social psychologist Amy Cuddy, an associate professor at Harvard Business School, uses experimental methods to investigate how people judge each other and themselves. Her research suggests that judgments along two critical trait dimensions – warmth/trustworthiness and... View Details
  • May 2011 (Revised January 2012)
  • Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
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  • 05 Jul 2006
  • Working Paper Summaries

Failing to Learn and Learning to Fail (Intelligently): How Great Organizations Put Failure to Work to Improve and Innovate

Keywords: by Mark D. Cannon & Amy C. Edmondson
  • January 15, 2015
  • Article

Surviving in a Family Business When You're Not Part of the Family

By: Josh Baron and Rob Lachenauer
Navigating office politics in a family-owned business can be challenging for non-family executives. Based on experience with various business families worldwide, this article offers strategies for success:

Play in your room: Non-family executives should... View Details
Keywords: Family Business; Family and Family Relationships; Employees; Problems and Challenges; Talent and Talent Management
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  • 2010
  • Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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  • March 2022
  • Supplement

GrowSari (B)

By: Brian Trelstad, Cam Carag and Michi Ferreol
Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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  • December 2005 (Revised March 2007)
  • Case

Innovation and Collaboration at Merrill Lynch

By: Boris Groysberg and Ingrid Vargas
In the spring of 2005, Candace Browning, head of Global Securities Research and Economics at Merrill Lynch, led about 500 Merrill Lynch analysts worldwide in a collaborative effort to produce innovative research, most of them accustomed to working independently in... View Details
Keywords: Leadership; Groups and Teams; Management Teams; Decision Making; Collaborative Innovation and Invention; Negotiation; Mathematical Methods; Strategy; Human Resources; Motivation and Incentives; Banking Industry; Financial Services Industry
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  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

and math—just the fact that there’s an average male advantage in math shapes her belief that her own ability in math is lower.” Women discount positive feedback about their abilities In an experiment for Coffman’s working paper... View Details
Keywords: by Dina Gerdeman
  • Research Summary

Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage

By: W. Earl Sasser

Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details

  • 10 Sep 2009
  • Working Paper Summaries

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Keywords: by Lalin Anik, Lara B. Aknin, Michael I. Norton & Elizabeth W. Dunn
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

  Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on consumer-spending decisions by... View Details
Keywords: Martha Lagace
  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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  • February 2016 (Revised December 2016)
  • Case

IMAX: Scaling Personalized Learning in India

By: John Jong-Hyun Kim, Michael Chu and Rachna Tahilyani
IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments,... View Details
Keywords: Curriculum and Courses; Learning; Acquisition; Business Strategy; Growth and Development Strategy; Education Industry; India
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  • May 1995 (Revised April 1998)
  • Case

AT&T Paradyne

By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
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  • July 2011 (Revised September 2012)
  • Case

Industrial Metrology: Getting In-Line? (A)

By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
Related
  • 2018
  • Working Paper

Corporate Sustainability: A Strategy?

By: George Serafeim
We explore the conditions under which firms maintain their competitive advantage through sustainability-based differentiation when faced with imitation pressures by industry peers. We document growing intraindustry convergence on sustainability actions over time for... View Details
Keywords: Sustainability; Corporate Performance; Industry Analysis; CSR; ESG; ESG (Environmental, Social, Governance) Performance; Environment; Social Responsibility; Strategy And Execution; Corporate Social Responsibility and Impact; Environmental Sustainability; Strategy; Performance; Corporate Strategy
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  • November 2023
  • Article

Coalition Cascades: The Politics of Tipping Points in Clean Energy Transitions

By: Jonas Meckling and Nicholas Goedeking
Policy change often involves multiple policy subsystems, as in the case of clean energy transitions. We argue that trans- subsystem policy feedback is a central dynamic in policy change across subsystems. Policy in one subsystem creates ... View Details
Keywords: Policy; Transition; Energy Sources; System
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  • July–August 2018
  • Article

Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods

By: Frank Nagle
As the economy becomes more information based, firms are increasingly using crowdsourced public goods as inputs for innovation and production. Counterintuitively, some firms pay their employees to contribute to the creation of these goods, which can be used freely by... View Details
Keywords: Open Source Distribution; Applications and Software; Competitive Strategy; Learning; Competitive Advantage
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  • November 2019
  • Article

Procedural Justice and the Risks of Consumer Voting

By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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