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- All HBS Web (827)
- Faculty Publications (37)
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- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
Keywords: by Michael C. Jensen
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details
Keywords: by Christian Ketels
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details
Keywords: by Kristen Senz
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
major changes. Instead, they wait until the climate is right to resume normal operations. Crises offer rare opportunities to make major changes in an organization because they lessen the resistance that exists in good times. Leaders... View Details
Keywords: by Martha Lagace
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 20 Mar 2000
- Research & Ideas
Incubators: The New Venture Capitalists?
Move over, venture cap. There's a new kid on the block. It's the business incubator, and it has the potential to remake the way businesses are launched in the Internet economy. Incubators are not really new, of course. "They've been... View Details
Keywords: by Kenneth Liss
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
not see their role ‘as an enabler of direct public participation in decision-making through formats such as deliberative meetings, and do not believe there are personal benefits for investing in these activities.’ And yet if society is to make wise choices, those who... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
and the DNA of innovators. What they have to say might surprise you. Clayton Christensen Can people learn to be more innovative? I don't want to overstate the case. I think about 40 percent of people just are not going to be good at... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
good human judgment.” realJoannLyles added, “Tech can't make moral distinctions. Therefore, when a company fails to make moral distinctions, expect tech to fail in the same way. As one person, Susan Wojcicki is limited by her own... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
commercial properties, and planned communities. So as the Rouse shopping center becomes the place of choice for consumers primarily interested in good jewelry or children's clothes, the competing shopping... View Details
Keywords: by David Stauffer
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
consumer's expected welfare. One way to think of this is to ask whether a better-informed consumer would move in the directions suggested by prescriptive models. Generally, I predict that as a View Details
Keywords: by Max H. Bazerman
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
breakthroughs, and overcoming setbacks. New Business publisher Mike Roberts recently met with Professor Lassiter to discuss his work. New Business: As one thinks about a new venture moving from product development to actually marketing... View Details