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- All HBS Web (833)
- Faculty Publications (35)
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- 27 May 2014
- First Look
First Look: May 27
consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple View Details
Keywords: Sean Silverthorne
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
major changes. Instead, they wait until the climate is right to resume normal operations. Crises offer rare opportunities to make major changes in an organization because they lessen the resistance that exists in good times. Leaders... View Details
Keywords: by Martha Lagace
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell domestically produced View Details
Keywords: by Christian Ketels
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
Keywords: by Michael C. Jensen
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods... View Details
Keywords: by Kristen Senz
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
not see their role ‘as an enabler of direct public participation in decision-making through formats such as deliberative meetings, and do not believe there are personal benefits for investing in these activities.’ And yet if society is to make wise choices, those who... View Details
- 20 Mar 2000
- Research & Ideas
Incubators: The New Venture Capitalists?
Move over, venture cap. There's a new kid on the block. It's the business incubator, and it has the potential to remake the way businesses are launched in the Internet economy. Incubators are not really new, of course. "They've been... View Details
Keywords: by Kenneth Liss
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
good human judgment.” realJoannLyles added, “Tech can't make moral distinctions. Therefore, when a company fails to make moral distinctions, expect tech to fail in the same way. As one person, Susan Wojcicki is limited by her own... View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
breakthroughs, and overcoming setbacks. New Business publisher Mike Roberts recently met with Professor Lassiter to discuss his work. New Business: As one thinks about a new venture moving from product development to actually marketing... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
telephones sometimes resting on the carpet where furniture had not arrived. Things seemed to be moving fast even for the placid Bussgang, who said, "It's a real challenge putting together a group of... View Details
Keywords: by John S. Rosenberg
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
understand where or how their money was being invested. “A lot of this is driven by consumers who lack financial sophistication,” Egan says. “Without good knowledge by consumers, that’s not something that... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
The so-called chicken-and-egg problem is arguably the most discussed and most obvious business dilemma in the sharing economy. Platform providers–like Uber, Airbnb, or Etsy–rely on both consumers and producers to create and sustain a... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
social media. They might serve a small number people during a pop-up experience, but if those people send that message out on social media, the effect is an exponential multiplier. Glossier’s expectation is that you will move your... View Details