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  • All HBS Web  (2,659)
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  • December 2011 (Revised February 2013)
  • Case

Branding Yoga

By: Rohit Deshpande, Kerry Herman and Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details
Keywords: Brands and Branding; Marketing
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Deshpande, Rohit, Kerry Herman, and Annelena Lobb. "Branding Yoga." Harvard Business School Case 512-025, December 2011. (Revised February 2013.)
  • 23 Mar 2022
  • News

Why Global Supply Chains May Never Be the Same - A WSJ Documentary

  • 24 Jul 2011
  • News

Looking Ahead Behind the Ivy

  • May–June 2018
  • Article

Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

By: Sandra J. Sucher and Shalene Gupta
Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning
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Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129.
  • May–June 2023
  • Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details
Keywords: Analytics and Data Science; Decision Making
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Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
  • 2023
  • Book

Suharto's Cold War: Indonesia, Southeast Asia, and the World

By: Mattias Fibiger
After the murder of senior generals in the Indonesian army by elements of the country's communist party in 1965, General Suharto orchestrated the mass killing of some half a million leftists and fellow travelers. But his ambitions spanned far beyond perpetrating a... View Details
Keywords: Indonesia; Cold War; Political Economy; Foreign Aid; International Investment; International Relations; International Finance; History; War; Economic Systems; Government and Politics; Indonesia; Southeast Asia
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Fibiger, Mattias. Suharto's Cold War: Indonesia, Southeast Asia, and the World. New York: Oxford University Press, 2023.
  • 2009
  • Book

Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It

By: Josh Lerner
In response to the financial crisis, governments are being far more aggressive in intervening to promote economic activity, a trend that shows little tendency of alleviating. This book looks at the experiences of governments in encouraging entrepreneurs and venture... View Details
Keywords: Economic Growth; Financial Crisis; Entrepreneurship; Venture Capital; Policy; Business and Government Relations
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Lerner, Josh. Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It. Princeton University Press, 2009. (Winner of Axiom Business Book Award. Gold Medal in Entrepreneurship presented by Jenkins Group Inc. Winner of PROSE Award for Excellence in Business, Finance & Management “For Professional and Scholarly Excellence” presented by Association of American Publishers.)
  • 26 Oct 2009
  • News

There is enough room for optimism

    Is Your Company Really Set up to Innovate?

    Innovation is really another word for creativity. So when a company launches an innovation program, or even goes so far as to appoint or hire someone to lead their innovation efforts, what they’re attempting to say is, “We are a creative organization that wants to... View Details

    • 18 Jul 2021
    • News

    Most VCs Promote Themselves All the Time, But Benchmark Still Barely Has a Website. Here's Why.

    • 03 Dec 2009
    • News

    How to take moral hazard out of banking

    • November 1990 (Revised August 1992)
    • Case

    American Airlines (C): Committing to Leadership

    In an effort to grow and contain costs, the airline initiates a series of cultural change programs designed to increase employee participation and decision-making, and accordingly decrease the proportion of supervisors. CTL is the most recent, and by far the most... View Details
    Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Culture; Air Transportation Industry; United States
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    Loveman, Gary W. "American Airlines (C): Committing to Leadership." Harvard Business School Case 491-061, November 1990. (Revised August 1992.)
    • December 2022
    • Article

    The Rise of People Analytics and the Future of Organizational Research

    By: Jeff Polzer
    Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details
    Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
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    Polzer, Jeff. "The Rise of People Analytics and the Future of Organizational Research." Art. 100181. Research in Organizational Behavior 42 (December 2022). (Supplement.)
    • 2020
    • Working Paper

    A Preliminary Framework for Product Impact-Weighted Accounts

    By: George Serafeim and Katie Trinh
    While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for... View Details
    Keywords: Social Impact; Product Life Cycle; Environment; Sustainability; Measurement; Metrics; Impact Investing; ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements
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    Serafeim, George, and Katie Trinh. "A Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised October 2020.)
    • April 2021 (Revised December 2022)
    • Case

    Capitalism, Slavery, and Reparations

    By: Sophus A. Reinert and Cary Williams
    The birth of “Modern Economic Growth” constituted a watershed in human history, allowing societies to escape the Malthusian impasse and permanently raise living standards. While the new growth regime had lifted billions of people out of extreme poverty over the last... View Details
    Keywords: Reparations; Living Standards; Poverty; Social Issues; Economic Growth; Equality and Inequality; Globalized Economies and Regions; Human Needs
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    Reinert, Sophus A., and Cary Williams. "Capitalism, Slavery, and Reparations." Harvard Business School Case 721-044, April 2021. (Revised December 2022.)
    • March 2004 (Revised April 2005)
    • Case

    Midwest Office Products

    By: Robert S. Kaplan
    Presents an easy introduction to time-driven activity-based costing (ABC) that allows students to build a simple ABC model of order profitability. Midwest's time-driven ABC approach is based on two categories of parameter estimates. The first is the cost per hour of... View Details
    Keywords: Cost; Price; Activity Based Costing and Management; Time Management; Financial Reporting; Profit; Performance Improvement; Order Taking and Fulfillment; Performance Evaluation
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    Kaplan, Robert S. "Midwest Office Products." Harvard Business School Case 104-073, March 2004. (Revised April 2005.)
    • April 12, 2023
    • Article

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    By: Das Narayandas and Arijit Sengupta
    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
    Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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    Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
    • March 1993 (Revised May 2009)
    • Case

    CF MotorFreight in 1992

    By: David B. Yoffie
    In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional... View Details
    Keywords: Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation
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    Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
    • 19 May 2015
    • News

    Harvard aims to take on gender bias with new initiative

    • 10 Feb 2010
    • News

    A Greek crisis is coming to America

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