Publications

11 Nov 2021
Blog Post

ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to

“Iron Man suit.” The idea seemed absurd—but not because of the comic-book connotations. Tseng, with a background in mechanical engineering and on-the-ground experience in actual conflict zones such as Afghanistan, where the so-called Iron... View Details

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

with some surprises While some of these findings may seem intuitive, they help marketers design better experiences by investing in the elements that matter, says De Freitas. Based on their findings, the... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

28 Jul 2020
Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

prevalence of discrimination among their users by making careful design choices, says Luca, the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School, who has been studying platform View Details

Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

skiers experience the mountain like locals.” Widman’s collaborators and contributors include experienced freelancers, lifetime enthusiasts, and locals who bring passion and fresh perspective to the Avant Ski team. They plan to cover the... View Details

2011
Working Paper

The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

By: Andrew A. King and Karim R. Lakhani

Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details

Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption

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June 2014
Case

Making Progress at IDEO

By: Teresa M. Amabile and Katrina Flanagan

This case focuses on different types of client relationships at IDEO, the value of these relationships for IDEO and clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Employees; Customer Focus and Relationships; Service Industry

March 2004 (Revised May 2004)
Case

Jack Smith (C): Becoming a Toyota Manager (II)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

March 2004 (Revised May 2004)
Case

Jack Smith (B): Becoming a Toyota Manager (I)

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

2025
Working Paper

Emotional Manipulation by AI Companions

By: Julian De Freitas, Zeliha Oğuz-Uğuralp and Ahmet Kaan-Uğuralp

AI-companion apps such as Replika, Chai, and Character.ai promise relational benefits—yet many boast session lengths that rival gaming platforms while suffering high long-run churn. What conversational design features increase consumer engagement, and what trade-offs... View Details

Keywords: Generative Ai; Chatbots; Emotional Manipulation; User Retention; Dark Side Of Technology; Consumer Welfare; AI and Machine Learning; Ethics; Consumer Behavior; Emotions; Perception

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May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

19 Jul 2019
News

What Useful Roles Can Aspiring Entrepreneurs Take On?

24 Aug 2018
Video

Customer Interaction Days

Article

Naturals and Strivers: Preferences and Beliefs about Sources of Achievement

By: Chia-Jung Tsay and Mahzarin R. Banaji

To understand how talent and achievement are perceived, three experiments compared the assessments of "naturals" and "strivers." Professional musicians learned about two pianists, equal in achievement but who varied in the source of achievement: the "natural" with... View Details

Keywords: Prejudice and Bias; Perception; Judgments; Success; Competency and Skills

24 May 2021
News

This Fintech Startup Thinks It Can Help Companies Build Conscious Business Cultures

March 2004 (Revised May 2004)
Case

Jack Smith (A): Career Launch at Toyota

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details

Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

Monster.com or Indeed, and others designed specifically to recruit high-quality candidates from racial minority groups. Jackson observed that ShopCo leaders reacted with distaste to recruitment platforms in the second category that took a... View Details

Keywords: by Kristen Senz

June 1997
Teaching Note

Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

By: Marco Iansiti

As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details

Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams