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Publications

Publications

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  • All HBS Web  (2,749)
    • Faculty Publications  (247)

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    • All HBS Web  (2,749)
      • Faculty Publications  (247)

      Experiment DesignRemove Experiment Design →

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      • Research Summary

      Customer Experience Design

      By: Stefan H. Thomke
      Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
      • Teaching Interest

      Data Science and AI for Leaders

      By: Dennis Campbell
      Modern business increasingly relies... View Details
      Keywords: Artificial Intelligence; Data Science
      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
      • Research Summary

      Designing Productive Zones of Privacy

      By: Ethan S. Bernstein

      A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

      Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
      • Teaching Interest

      Developing Yourself as a Leader

      By: Ethan S. Bernstein
      This course is an online leadership development program for the next generation of leaders (high-potential emerging leaders with rougly 7-15 years of work experience). Over 12 dynamic, high-impact weeks, a cohort of emerging leaders from around the globe engages... View Details
      Keywords: Leadership; Leadership Development And Career Planning; Self-assessment; Self-awareness; Design Thinking; Communication; Career Advancement; Leadership Development; Personal Development and Career
      • Research Summary

      Great Negotiator Study Initiative

      By: James K. Sebenius

      What can be legitimately be learned from closely studying great negotiators at work? Since 2000, the Program on Negotiation (PON)—an active inter-university consortium mainly comprised of numerous faculty from across... View Details

      • Research Summary

      How to Manage Customers for Increased Profits and Customer Satisfaction

      By: Frances X. Frei
      For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details
      • Forthcoming
      • Article

      Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

      By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
      Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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      Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming). (Pre-published online March 24, 2025.)
      • Teaching Interest

      Investing for Impact

      By: Archie L. Jones

      The Field Course: Investing for Impact was born out of the efforts of HBS students and faculty in the spring of 2020 and offered for the first time in fall semester of 2021.

      This course seeks to help students understand why certain... View Details

      • Teaching Interest

      Launching Technology Ventures

      By: Jeffrey F. Rayport

      This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

      • Teaching Interest

      Managing Human Capital

      By: Ethan S. Bernstein

      The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details

      Keywords: Human Capital; Hiring; Socialization; Performance Management; Compensation And Benefits; Talent Development And Retention; Structure; Career Management; Human Resources; Leadership; Personal Development and Career; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Africa; Asia; Europe; Middle East; Latin America; North and Central America; South America
      • Research Summary

      Managing the Advantages and Tradeoffs of Collaborative Structures

      By: Ethan S. Bernstein

      To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

      Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management
      • Teaching Interest

      Negotiation

      By: Kevin P. Mohan

      Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details

      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

      • Research Summary

      Overview

      By: Ethan S. Bernstein
      I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
      Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • Research Summary

      Overview

      By: Reshmaan N. Hussam

      Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

      • Research Summary

      Overview

      By: Andy Wu
      How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details
      Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia
      • Research Summary

      Overview

      By: Katherine B. Coffman
      Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape... View Details
      Keywords: Gender; Stereotypes; Diversity Management; Experiments
      • Forthcoming
      • Article

      Personalization and Targeting: How to Experiment, Learn & Optimize

      By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
      Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
      Keywords: Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; Customer Focus and Relationships; Research
      Citation
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      Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Personalization and Targeting: How to Experiment, Learn & Optimize." International Journal of Research in Marketing (forthcoming). (Pre-published online July 25, 2025.)
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