Filter Results:
(11,645)
Show Results For
- All HBS Web
(11,645)
- People (96)
- News (4,060)
- Research (4,324)
- Events (80)
- Multimedia (226)
- Faculty Publications (2,715)
Show Results For
- All HBS Web
(11,645)
- People (96)
- News (4,060)
- Research (4,324)
- Events (80)
- Multimedia (226)
- Faculty Publications (2,715)
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- September 2020 (Revised May 2024)
- Case
Hot Wheels: Launching The Mixed Play Experience
By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
- 1996
- Chapter
Mentoring and the Boundaryless Career: Lessons from the Minority Experience
By: D. Thomas and M. C. Higgins
- 01 Mar 2016
- News
HBS Fund Helps Fuel Faculty Research and New Learning Experiences
Data’s Double Duty: Research and the Real World As Raffaella Sadun was wrapping up her Corporate Strategy course last fall, one of her students sent her a four-page analysis of the private equity industry in India, a topic the class had... View Details
- 2009
- Working Paper
Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration
By: Mark Mortensen and T. B. Neeley
While scholars contend that firsthand experience—time spent onsite observing the people, places, and norms of a distant locale—is crucial in globally distributed collaboration, how such experience actually affects interpersonal dynamics is poorly understood. Based on... View Details
Keywords: Interpersonal Communication; Experience and Expertise; Globalized Firms and Management; Knowledge Acquisition; Knowledge Use and Leverage; Trust
Mortensen, Mark, and T. B. Neeley. "Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration." Harvard Business School Working Paper, No. 09-131, May 2009. (Under second review, Management Science.)
- 27 Apr 2017
- News
Enabling a Transformational Educational Experience
Tanvi Jain Patyal, joins the MBA Class of 2019 next fall. “This fellowship gives my wife and me the incredible opportunity to gain one of the most enriching and transformational educational View Details
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
- December 2010
- Article
HCAHPS and You: Using Experience-based Methodology to Deliver Exceptional Care Experiences and Outcomes
By: Regina E. Herzlinger, Anthony DiGioia III and Kevin J. Bozic
Herzlinger, Regina E., Anthony DiGioia III, and Kevin J. Bozic. "HCAHPS and You: Using Experience-based Methodology to Deliver Exceptional Care Experiences and Outcomes." Orthopedics Today (December 2010).
- May 2025
- Teaching Note
Eat App: Building and Monetizing an End-to-End Dining Experience Solution
By: Elie Ofek and Sarah Mehta
- 31 Jul 2013
- Working Paper Summaries
Learning from Double-Digit Growth Experiences
Keywords: by Eric D. Werker
- July 2008
- Article
Fairness in Extended Dictator-Game Experiments
By: Felix Oberholzer-Gee and Reiner Eichenberger
We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers from allocators to recipients substantially decline, partly because many allocators now keep the entire... View Details
Oberholzer-Gee, Felix, and Reiner Eichenberger. "Fairness in Extended Dictator-Game Experiments." Art. 16. B.E. Journal of Economic Analysis & Policy 8, no. 1 (July 2008).
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Media and Broadcasting Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- Web
The Experience | Information Technology
The Experience A seamless experience for highly engaged online learning Designed to recreate the look and feel of Harvard Business School’s world-renowned instructional spaces,... View Details
- 24 Apr 2014
- News
A bold experiment in education
ensure under-resourced children have the opportunity to succeed in college and beyond. Four years ago, NOCP embarked upon a turnaround of Walter L. Cohen High School, once coined “America’s Most Dangerous High School” View Details
- 11 Jul 2017
- News
A better way to measure the patient experience
- Article
All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity
By: Natalia Garbiras-Díaz and Mateo Montenegro
Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.
- December 2020
- Supplement
Experiment B Box Search Implemented
By: Iavor I Bojinov and Karim R. Lakhani
Bojinov, Iavor I., and Karim R. Lakhani. "Experiment B Box Search Implemented." Harvard Business School Multimedia/Video Supplement 621-702, December 2020.
- June 2023
- Exercise
Experimenting with Algorithm Resume Screening
By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun
- 29 Jul 2021
International Perspective Series: Student Experience
Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated... View Details
- 2015
- Chapter
International Migration and U.S. Innovation: Insights from the U.S. Experience
By: William R. Kerr
Kerr, William R. "International Migration and U.S. Innovation: Insights from the U.S. Experience." In Routledge Handbook of Immigration and Refugee Studies, edited by Anna Triandafyllidou, 82–87. Routledge, 2015.