Publications

2016
Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details

Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking

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Research Summary

Advertising and the Economics of Attention

Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details

1999
Chapter

The Microeconomic Foundations of Economic Development

By: M. E. Porter

Keywords: Microeconomics; Development Economics

01 Dec 2009
News

The Story of Israel’s Economic Miracle

intriguing new book Start-Up Nation: The Story of Israel’s Economic Miracle (Twelve), written by Dan Senor (MBA ’01) and Saul Singer, a columnist at the Jerusalem Post. Most Israelis in their late teens... View Details

Keywords: Sean Silverthorne; National Security and International Affairs; Government

2014
Working Paper

The New Empirical Economics of Management

By: Nicholas Bloom, Renata Lemos, Raffaella Sadun, Daniela Scur and John Van Reenen

Over the last decade the World Management Survey (WMS) has collected firm-level management practices data across multiple sectors and countries. We developed the survey to try to explain the large and persistent TFP differences across firms and countries. This review... View Details

Keywords: Management Practices and Processes; Performance Productivity; Microeconomics

summer 1981
Article

Blockbusters: The Economics of Mass Entertainment

By: David A. Garvin

Keywords: Economics; Media; Media and Broadcasting Industry

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

Educators

August 1985
Case

Economic Recovery Tax Act of 1981

By: Michael G. Rukstad and Nancy F. Koehn

Keywords: Taxation; Economic Growth; Laws and Statutes; United States

12 Jul 2010
News

Rocket Science Retailing: A Practical Guide

2025
Book

Talk: The Science of Conversation and the Art of Being Ourselves

By: Alison Wood Brooks

We all struggle with difficult conversations, but we're often not very good at easy ones either. Though we do it all the time, conversation is one of the most complex, demanding, and delicate of all human tasks, rife with possibilities for misinterpretation and... View Details

Keywords: Interpersonal Communication