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      • May 2024
      • Supplement

      gWorks (A)

      By: Richard S. Ruback and Royce Yudkoff
      In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
      • May 2024
      • Supplement

      gWorks (B)

      By: Richard S. Ruback and Royce Yudkoff
      In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
      • May 2024
      • Case

      Naked Wines: The Profit vs. Growth Decision

      By: Benjamin C. Esty and Edward A. Meyer
      Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
      Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Australia; United Kingdom
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      Esty, Benjamin C., and Edward A. Meyer. "Naked Wines: The Profit vs. Growth Decision." Harvard Business School Case 724-462, May 2024.
      • May 2024 (Revised February 2025)
      • Case

      Lowe's: Improving the Total Home Strategy

      By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
      In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
      Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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      Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
      • 2024
      • Working Paper

      The Value of AI Innovations

      By: Wilbur Xinyuan Chen, Terrence Tianshuo Shi and Suraj Srinivasan
      We study the value of AI innovations as it diffuses across general and application sectors, using the United States Patent and Trademark Office’s (USPTO) AI patent dataset. Investors value these innovations more than others, as AI patents exhibit a 9% value premium,... View Details
      Keywords: AI and Machine Learning; Valuation; Technological Innovation; Open Source Distribution; Patents; Policy; Knowledge Sharing; Technology Industry
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      Chen, Wilbur Xinyuan, Terrence Tianshuo Shi, and Suraj Srinivasan. "The Value of AI Innovations." Harvard Business School Working Paper, No. 24-069, May 2024.
      • May 2024
      • Teaching Note

      Vineyard Wind Starts Spinning (A): Overcoming Onshore Challenges to Offshore Wind

      By: Rosabeth Moss Kanter and Jacob A. Small
      Teaching Note for HBS Case No. 324-113. To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from... View Details
      Keywords: Joint Ventures; Renewable Energy; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Environmental Sustainability; Energy Industry; Massachusetts; Martha's Vineyard; New Bedford
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Vineyard Wind Starts Spinning (A): Overcoming Onshore Challenges to Offshore Wind." Harvard Business School Teaching Note 324-134, May 2024.
      • May 2024
      • Case

      LinkedIn Corporation, 2024

      By: David B. Yoffie, George Gonzalez and Emily Grandjean
      By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details
      Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale
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      Yoffie, David B., George Gonzalez, and Emily Grandjean. "LinkedIn Corporation, 2024." Harvard Business School Case 724-484, May 2024.
      • May 2024 (Revised February 2025)
      • Case

      Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

      By: Jon M. Jachimowicz and Alexis Lefort
      Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details
      Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States
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      Jachimowicz, Jon M., and Alexis Lefort. "Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell." Harvard Business School Case 424-040, May 2024. (Revised February 2025.)
      • May 2024
      • Supplement

      GameStop: Social Media Finds a Cheat Code (B)

      By: Joseph Pacelli and Sarah Mehta
      This case accompanies “GameStop: Social Media Finds a Cheat Code (A),” no. 124-005. It provides an update on pertinent events from 2021 to 2023. View Details
      Keywords: Finance; Markets; Value; Financial Services Industry; Video Game Industry; United States
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      Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (B)." Harvard Business School Supplement 124-042, May 2024.
      • May 2024
      • Supplement

      HubSpot and Motion AI (B): Generative AI Opportunities

      By: Jill Avery
      The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
      Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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      Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
      • May 2024 (Revised January 2025)
      • Technical Note

      Education Technology: A Technical Note

      By: Boris Groysberg
      This note considers educational technology as it intersects with HR technology. View Details
      Keywords: Edtech; HR; AI; Data Science; Competency and Skills; Talent and Talent Management; Human Resources; Personal Development and Career; Education Industry; Technology Industry; United States
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      Groysberg, Boris. "Education Technology: A Technical Note." Harvard Business School Technical Note 424-003, May 2024. (Revised January 2025.)
      • May 2024
      • Case

      A New Aiera for Equity Research

      By: Joseph Pacelli, Charles CY Wang and James Barnett
      Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
      Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States
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      Pacelli, Joseph, Charles CY Wang, and James Barnett. "A New Aiera for Equity Research." Harvard Business School Case 124-008, May 2024.
      • May 9, 2024
      • Editorial

      Public Companies Are Alive and Well: They’re Fewer in Number but Bigger and More Profitable than Ever Before.

      By: Mark J. Roe and Charles C.Y. Wang
      Keywords: Public Ownership; Economy; United States
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      Roe, Mark J., and Charles C.Y. Wang. "Public Companies Are Alive and Well: They’re Fewer in Number but Bigger and More Profitable than Ever Before." Wall Street Journal (May 9, 2024), A.13.
      • May 2024 (Revised January 2025)
      • Technical Note

      Health Care Payment in the United States

      By: Robert S. Huckman, Jeff Charca and Craig Garthwaite
      This document provides an overview of how various actors (e.g., physicians, hospitals, and other health care providers) are paid in the United States health care system. It is particularly focused on features of the payment system that contribute to strategic decisions... View Details
      Keywords: Compensation and Benefits; Organizational Change and Adaptation; Health Industry
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      Huckman, Robert S., Jeff Charca, and Craig Garthwaite. "Health Care Payment in the United States." Harvard Business School Technical Note 624-071, May 2024. (Revised January 2025.)
      • May 2024
      • Supplement

      Forest Park Capital (A)

      By: Richard S. Ruback and Royce Yudkoff
      During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
      Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri
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      Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (A)." Harvard Business School Multimedia/Video Supplement 224-719, May 2024.
      • May 2024
      • Supplement

      Forest Park Capital (B)

      By: Richard S. Ruback and Royce Yudkoff
      During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
      Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri
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      Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (B)." Harvard Business School Multimedia/Video Supplement 224-720, May 2024.
      • May 2024
      • Teaching Note

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Teaching Note 524-067, May 2024.
      • May 2, 2024
      • Article

      Require Hospitals to Disclose Their Pandemic Plans Now

      By: Regina E. Herzlinger, Richard J. Boxer and Ben Creo
      The COVID-19 pandemic demonstrated that U.S. hospital and health care systems were ill-prepared for the surge of patients who overwhelmed available health care resources. An overlooked resource deserves more attention: the availability of intensive care unit (ICU)... View Details
      Keywords: COVID-19 Pandemic; Crisis Management; Knowledge Sharing; Governance Compliance; Planning; Health Industry; United States
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      Herzlinger, Regina E., Richard J. Boxer, and Ben Creo. "Require Hospitals to Disclose Their Pandemic Plans Now." Health Affairs Forefront (May 2, 2024).
      • (Revised May 2024)
      • Teaching Note

      Lyric Dinner Theater (A) and (B)

      By: Richard G. Hamermesh, Jim Sharpe and Noah Fisher
      This teaching note is associated with HBS cases 813-043 and 813-044. View Details
      Keywords: Turnarounds; Turnaround; Operations Management; Family Business; Family-owned Business; Hiring; Careers; Sales; Operations; Entrepreneurship; Negotiation; Entertainment and Recreation Industry; Saint Louis
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      Hamermesh, Richard G., Jim Sharpe, and Noah Fisher. "Lyric Dinner Theater (A) and (B)." Harvard Business School Teaching Note 813-088. (Revised May 2024.)
      • May–June 2024
      • Article

      What Makes a Successful Celebrity Brand?

      By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins
      Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
      Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
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