EVA - Publications - Faculty & Research

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Year in Review | Annual Report 2024

Moss , and Sophus Reinert were acknowledged for their profound impact within and outside of the classroom. MBA Teaching Awards Press Release Wyss Awards for Mentoring Two faculty members, Ryan Buell and Eva Ascarza , have been recognized... View Details

2024
Working Paper

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning

Citation

SSRN

03 Sep 2013
First Look

First Look: September 3

link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1465064 August 2013 Institutional Logics in Action. Vol. 39B, Research in the Sociology of Organizations Series, edited by Michael Lounsbury and Eva Boxenbaum, 175-198. Emerald... View Details

Keywords: Sean Silverthorne

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Courses by Faculty Unit - Course Catalog

Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell Tomomichi Amano January 2026 J 3.0 Innovation and Renovation: Optimizing Product Line Architecture Tomomichi Amano Spring 2026 Q4 1.5 Managing Customers for Growth View Details

02 Oct 2015
News

The ‘F’ Word

revenue flow is even better because most businesses don’t go out of business—they grow out of business. Lara Hodgson (MBA 1998) Cofounder, President, and CEO NOWaccount Network Stages of grief There was pain but also pride when I shut Eva... View Details

Keywords: Walt Disney Studios

05 Sep 2012
First Look

First Look: September 5

http://hbr.org/2012/09/will-working-mothers-take-your-company-to-court/ar/1 Working PapersColocation and Scientific Collaboration: Evidence from a Field Experiment Authors:Kevin Boudreau, Ina Ganguli, Patrick Gaule, Eva Guinan, and... View Details

Keywords: Sean Silverthorne

08 Sep 2016
News

How We Make It Work

Edited by Julia Hanna and Dan Morrell Above: Josh Escher, hard at work as father Peter supervises. (photo by Michael Hanson) The phrase “work-life balance”—that mythical equilibrium between career and family responsibilities—has been firmly embedded in the collective... View Details

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Print View - Course Catalog

Business Strategy Josh Baron Spring 2026 Q4 1.5 ^ back to top M Area Faculty Name Term Quarter Credits Making Difficult Decisions: The General Manager’s Role (MDD) Technology & Operations Management, Strategy Amy Edmondson , Tiona Zuzul Spring 2026 Q3Q4 3.0 Managing... View Details

Publications